Strategy

Fashion Insights Discovered By AI

Wearables

Kavita Bala and her team at Cornell University used artificial intelligence to...

Artificial Intelligence and the Apparel Industry

Wearables

From garment design to trend spotting to copyright protection, artificial intelligence ...

Breaking Down The Marketing Brilliance Behind Gritty

A few days have passed since the...

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Steak-Umm Capitalizes on Twitter Fame With Swag Store

For a profile in how a clever social...

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Top 10 Selling Points of USB Chargers

Top 10 Selling Points of USB Chargers ...

Increase Sales in Top Markets With Innovative Signage & Displays

Web Exclusive

The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals

Web Exclusive

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name

Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

Target Decorated Apparel Names President

Target Decorated Apparel ...

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Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a vi...

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Plan Ahead For Q4 And Beyond With Promotional Printing

This upcoming seasonal marketing...

5 Workwear Trends To Watch

Web Exclusive

Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

Multi-Use Lanyards

Advantages

Lanyards have long been a part of our everyday lives, from employees' and students'...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Web Exclusive

Still, it appeared some Soviet-themed tees were available online early Monday.

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Don’t Give Up On Customer-Gifting Programs

Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...