Strategy

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys

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The experience heralds interesting innovations that could one day be relevant in the pr...

How to Target the Eco-Conscious Market

Advantages

Once just nice to have, eco-conscious products are now a priority for many brands.

Fashion Trend Report 2019

As trends change, outerwear brands stay...

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CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety...

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‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

‘Cocaine Mitch’ is a reference to Senate M...

4 Creative Advertising Ideas Your Competitors Aren't Pitching

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It's time for a promo product refresh. Don't get bogged down in a sea of promo pens...

Infographic: How to Provide the Best Prices on Performance Apparel

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Your clients want performance apparel, but they don't want to break the bank to get...

How to Target the Luxury Hotel Market

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Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Sun Protection Must-Haves

Advantages

The sun puts smiles on our faces but it can also do damage, which is why promo...

5 Trending Golf Apparel Styles Every Client Should Try

Golf apparel has changed - so should the...

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How to Target the Cannabis Market

As more states legalize marijuana, the opp...

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Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

The mega star’s limited-time swag collecti...

No Official Merchandise For New Royal Baby

The dearth of merch brakes with recent roy...

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Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

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How to Build Out Your New Office

Tips from Adam Felson, the director of a S...

4 Profitable Trends For Personal Wellness Promos

Web Exclusive

Spring has officially sprung - it's time to pitch personal wellness. Your clients...

5 Profitable Markets For Repeat Orders

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Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

Clever Beverage Gifts

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Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

Web Exclusive

“Hot sauce” is the collection’s definitive theme.