Strategy

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

In this edition of Counselor's weekly...

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How to Build Your Sales Confidence

Here are actions you can take to help boos...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

Web Exclusive

It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

Web Exclusive

The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

Web Exclusive

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Add an extra touch of branding to a baseba...

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Uncommon T-Shirts

Eight-in-ten consumers own a branded...

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5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

4 Popular Promos You Can Upsell To Custom Projects

Imagine if all the promos you sold...

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Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

Brand Recycles Billboards Into Unique Bags

Web Exclusive

How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.

The Foolproof Custom Promo Checklist

Web Exclusive

Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

Web Exclusive

Your clients want promos for their event, but paused at the price tag and you missed...

Next Level Hosts Pop-Up Experience at SXSW

Web Exclusive

Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...