Strategy

I Earned My MASI: Aimee Zeidman

Web Exclusive

Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

10 Customers That Want To Buy Flip-Flops Today

Web Exclusive

Step up your promo sales with fun and fashionable flip-flops. There are tons of...

Printing on Demand at SXSW

When Mark Seymour, chief sales officer...

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Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

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7 Merch Trends From the U.S. Open Swag Collection

Admittedly, our golf game here at ...

8 Classic Closing Techniques

Advantages

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Web Exclusive

Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry

Advantages

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

Web Exclusive

The collab is helping to hype the upcoming release of Stranger Things’ third season.

Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...

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Trending Totes & Shopping Bags

As more cities and states ban single-use...

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Sustainability And The Promotional Products Industry

Here’s how industry suppliers and decorato...

How to Add Some Sparkle to Designs

These 10 tips will help you buy and apply ...

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Beginner’s Guide: Increase Your Profits With Promotional Hats

Hats are in hot demand. With headwear...

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From the Top Down - 2019 Promotional Products Sales Compensation Survey

A healthy, productive work environment sta...

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey

Advantages

Switching commission structures is hard, but it will pay off for both reps and your bus...

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Advantages

Employees expect competitive compensation with added security in the form of salary.

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Advantages

Happiness at work continues to be a focus of employers, and employees are noticing.

Seeking Sustainability In The Promo Apparel Industry

Wearables

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...

Five Ways to Make Your Apparel Shop More Sustainable

Wearables

1. Reduce Energy Use You don't have to jump right into costly upgrades, like...

My Journey Into Eco-Friendly Screen Printing

Wearables

I'm often asked how I started my eco-friendly screen-printing shop. Quite frankly,...