Strategy

Summer Sales Guide: Boost Your Revenue With Beach Towels

Web Exclusive

Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

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Video: Has Trump Been Good or Bad For the Promo Industry?

In this edition of Counselor's weekly...

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How to Build Your Sales Confidence

Here are actions you can take to help boos...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

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The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

The chaotically colorful look of the 1960s...

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How to Add Words to the Back of A Cap

Add an extra touch of branding to a baseba...

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Uncommon T-Shirts

Eight-in-ten consumers own a branded...

5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

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4 Popular Promos You Can Upsell To Custom Projects

Imagine if all the promos you sold...

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Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

Instagram Takeover: The T-Shirt Guys

Wearables

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Brand Recycles Billboards Into Unique Bags

Web Exclusive

How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.

The Foolproof Custom Promo Checklist

Web Exclusive

Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

Web Exclusive

Your clients want promos for their event, but paused at the price tag and you missed...