Strategy

InkSoft Acquires Digital Art Solutions

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InkSoft , maker of sales and production software for apparel decorators, has...

Miller Lite Beer Can Doubles as a Game Controller

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Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

4 Outdoor Markets for Summer Promo Sales

Summer will be here before you know it,...

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Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs...

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2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

How To Increase Your Profits With Corporate Clients

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Win corporate clients with products every business needs. We're talking about leather...

I Earned My MASI: Aimee Zeidman

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Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

10 Customers That Want To Buy Flip-Flops Today

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Step up your promo sales with fun and fashionable flip-flops. There are tons of...

Printing on Demand at SXSW

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When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

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7 Merch Trends From the U.S. Open Swag Collection

Admittedly, our golf game here at ...

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8 Classic Closing Techniques

When you’re ready to ask for the close, lo...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Increase your profits on every promo you...

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Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Unco...

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New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

Pride Month Presents Opportunity for Promo Pros

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Pride Month is increasingly becoming an opportunity for the promotional products...

Trending Totes & Shopping Bags

Advantages

As more cities and states ban single-use plastic bags, the demand for reusable totes...

Sustainability And The Promotional Products Industry

Wearables

Here’s how industry suppliers and decorators are making a difference – and how you can,...

How to Add Some Sparkle to Designs

Wearables

These 10 tips will help you buy and apply rhinestones effectively.

Beginner’s Guide: Increase Your Profits With Promotional Hats

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Hats are in hot demand. With headwear dominating retail, it's no surprise the promo...

From the Top Down - 2019 Promotional Products Sales Compensation Survey

Advantages

A healthy, productive work environment starts with management.