Strategy

Wearables News Briefs – May 2019

Wearables

Sawgrass Technologies is expanding its partnership with RICOH to continue its...

Three Fun Merch Trends From the PGA Championship

Web Exclusive

The trends could carry relevance for promotional product professionals.

Summer Sales Tips: 4 Ways to Score Easy Drinkware Sales

Drinkware is a hot seller for the summer...

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How to Embroider on Stripes and Patterns

With proper planning, there’s no need to s...

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The Smart Distributor’s Guide to Apparel Decoration

You know screen printing, and you sort...

Bold Towels

Advantages

From beaches and pools to golf courses and resorts, towels work in many different...

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys

Web Exclusive

The experience heralds interesting innovations that could one day be relevant in the pr...

How to Target the Eco-Conscious Market

Advantages

Once just nice to have, eco-conscious products are now a priority for many brands.

Fashion Trend Report 2019

Web Exclusive

As trends change, outerwear brands stay relevant by adapting to new ideas, being...

CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety...

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‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

‘Cocaine Mitch’ is a reference to Senate M...

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4 Creative Advertising Ideas Your Competitors Aren't Pitching

It's time for a promo product refresh....

Infographic: How to Provide the Best Prices on Performance Apparel

Your clients want performance apparel,...

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How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is ...

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Sun Protection Must-Haves

The sun puts smiles on our faces but it...

5 Trending Golf Apparel Styles Every Client Should Try

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Golf apparel has changed - so should the way you present it. This popular apparel...

How to Target the Cannabis Market

Advantages

As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

Web Exclusive

The mega star’s limited-time swag collection is another sign of the marketing potential...

No Official Merchandise For New Royal Baby

Web Exclusive

The dearth of merch brakes with recent royal tradition.

Sales Travel In The Promo Products Industry

Advantages

In a time of digital communication and faceless transactions, we’ve found four tireless...

How to Build Out Your New Office

Advantages

Tips from Adam Felson, the director of a San Francisco-based project management firm th...