Strategy

Video: A Look at High-End Joggers

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Activewear represents a quarter of all U.S. apparel sales, according to a recent...

I Earned My BASI: Amber Duncan

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Amber Duncan  is the business development specialist at Turnkey Merchandise...

Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run

Other Democratic hopefuls are also hyping ...

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Case Study: BAMKO's 'Swag Drop' Sweepstakes for Chobani Scores Big

Great engagement from audiences has the yo...

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How to Eliminate Thread Breaks

Time is money, and money is time; that's...

5 Events Where Promotional Printing Is Essential

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You're probably already selling promos for these top events, but you could be selling...

Everything You Need to Know to Sell Lighted Headwear

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Looking for the next promotional bright idea? Look no further: lighted headwear is...

Expert Secrets: Getting the Attention of a Distracted Buyer

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In this two-minute video, sales trainer and ASI Show speaker Stephanie Chung offers...

Handy Gym & Duffel Bags

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These bags take it to the next level with ample space, added functionality and high...

The Secrets of Sampling in the Promo Industry

There’s a surefire way to close a deal, an...

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New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for Nati...

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When to Request a Sample

Every sale is different. How do you know w...

Flashlight Sales Guide: Styles for Every Client

All flashlights are not created equal....

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Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

The Madison Mallards want to print your “D...

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S’well Enters into Exclusive Partnership with Links Unlimited

This week, drinkware brand S'well...

SGIA to Create Digital Printing Color Standards

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The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

There’s One American Blockbuster Left & It’s Got Promotional Products

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Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.

6 Warm-Weather Markets for Personal Wellness Promos

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Spring is right around the corner. Make sure you're prepared for warmer weather by...

Exclusive Podcast With Dave Lakshmanan, ASI’s New CTO

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Dave Lakshmanan, ASI's new chief technology officer, has extensive experience working...

Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

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Republican Sen. Rand Paul got a lesson in the intricacies of embroidery digitizing...

How to Wow An Audience

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Q&A with Nikól Peterman, a certified empowerment coach who works with professional arti...