Strategy

4 Profitable Markets for Apparel Program Sales

Web Exclusive

The Counselor 2018 State of the Industry Report found that apparel makes up 36.8% of...

Pediatrics Office Uses T-shirts to Promote Vaccination

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A New York pediatrician's office has gone viral after employees sported custom tees...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line

Top 40 distributor BAMKO (asi/131431) deli...

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U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

Meanwhile, screen-printed T-shirts featuri...

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Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...

How to Use High-Solids Acrylic

Wearables

HSA inks bridge the gap between water-based inks and traditional plastisols.

Promo Products Perfected: Low Minimums? No Problem

Web Exclusive

How many times has this happened to you? You've got a client in your pipeline that's...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

Web Exclusive

For promotional products firms, the tee highlights the growing opportunity with "moment...

National Bobblehead Hall of Fame & Museum Officially Opens

Web Exclusive

Bobbleheads aren't the biggest category in the promotional products industry, but...

How To Sell Name Badges To Service Industries

Service industries are a huge sales...

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Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts

The San Francisco company successfully put...

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How to Prepare for a Business Dinner

Interview with Sharon Schweitzer, an inter...

Polished Sports & Performance Apparel

With the rise of athleisure styles,...

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Fashion Apparel Training With Bella+Canvas

The Fashion Apparel Masterclass, or...

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Walmart, DreamWorks Wed VR & Branded Merch To Hype New 'How To Train Your Dragon' Movie

Startup Spatial& created the innovative vi...

Led Zeppelin, Vans Collaborate on Commemorative Swag

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A new collection of classic rock-themed apparel and accessories is sure to get a...

Walmart Highlights Young Entrepreneurs for Black History Month

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Walmart is celebrating Black History Month by highlighting the accomplishments of a...

Sales Calendar: Promo-Ready Events for Every Season

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Set up shop year-round by selling signs and displays to your clients. With this...

’47 Brand Debuts Line Celebrating Historically Black Colleges and Universities

Web Exclusive

The capsule collection of branded merchandise aims, in part, to help champion the power...

How to Relocate A Decorating Business

Wearables

Moving your shop can be stressful. Be sure you’ve explored every option and found an id...

All-Purpose Umbrellas

Advantages

Umbrellas make fantastic employee appreciation gifts and they're not just for wet...