Strategy

3 Proven Ways To Build a Self-Promo Campaign

Strategy

In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expe...

4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

Strategy

Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creat...

Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of dist...

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Retail Market Shifts Its Promo Spend Among Layoffs, Struggles

As retailers try to maximize their spend a...

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What We’re Thankful for in Promo

Before heading off to our various Thanksgi...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Automate & Elevate Event Explores AI’s Role in Promo

Strategy

The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the...

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

VIDEO: A Look at the Converging Worlds of Print & Promo

Strategy

Theresa Hegel, executive editor of special projects and sustainability, sat down with G...

Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art

The distributor worked with a small mom-an...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

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PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando

Across more than 1 million square feet of ...

PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades

Advancements in direct-to-film, on-demand ...

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PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

The Alliance Insights research team shared...

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PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor

What promo suppliers were showing print bu...

PRINTING United Expo 2025: Display Trends From the Show Floor

Strategy

Illumination, adhesives and task-specific designs can set your event display apart from...

PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor

Strategy

Oversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Strategy

Produced by distributor WHOOPLA, the inspired kit used branded products and fun challen...

PRINTING United Expo 2025: How Printers Can Diversify With Signage

Strategy

Wendy Graves, partner at Make It Happen Signage Academy, shared a step-by-step approach...

PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace

Strategy

Alliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old ...

PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing

Strategy

DTF is a game-changing decoration innovation, and panelists said decorators can use it ...