Strategy

Why Is There So Much ‘Wicked’ Merch?

Strategy

The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost...

3 Takeaways From the Savannah Bananas’ Viral Tee

Strategy

The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art th...

7 Tips for Catering Direct Mail to Millennials & Gen Z

These digital natives value authenticity, ...

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The Step-By-Step Guide to Selling Custom Products

The  sales process for custom products...

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Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate

Also, Stahls’ is offering an EasyRip servi...

Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line

Strategy

The garment decorator with a mission to provide meaningful work to people with autism h...

These 10 Mega Trends Are Driving Success in the Printing Industry

Strategy

Peter Schaefer, a partner at New Direction Partners, discussed ways that the converging...

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

Strategy

It’s another in-the-spotlight printing mistake that sparked criticism on social media a...

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Three industry AI experts recently joined ...

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Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

The mess-up from Mattel is another sharp r...

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Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash ...

This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 4...

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Send Us Your Products for December Showcases

Featured items will receive free editorial...

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A Comprehensive Guide To Buying Apparel Decoration Equipment

From knowing the right time to invest to a...

5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Strategy

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on...

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

Strategy

The chicly designed apparel and accessories are helping stoke public interest in forthc...

Promotions Planner: A Month of Love

Strategy

Start presenting ideas to clients for campaigns centered on February observances.

3 Tips for Creating a Preppy Vintage Look

Strategy

Jeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

Strategy

From turkeys to unicorns and pretty much everything in between, state and county offici...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

Strategy

ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...