News

7 Steps to Developing Buyer Personas

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Creating profiles of your ideal clients is critical for effective prospecting and closi...

5 Steps to Create a Sales Strategy

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As the end of the year approaches, now is the time to plot out your game plan for 2023.

Merch-Driven Fundraisers Aid Hurricane Ian Relief Efforts

It’s another example of how branded mercha...

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BEL Promo Promotes Susan Lewandowski

Lewandowski has risen to the role of manag...

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IDProductsource Appoints President

The supplier has promoted Katelyn Aumock t...

SanMar Invests in Expansion of Mhotivo School in Honduras

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It’s part of the Top 40 supplier’s growing corporate social responsibility efforts.

Joe’s Promo Picks: Engagement-Boosting Gifts

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Product Editor Joe Haley found unique items for rewarding employees and clients.

Williams-Sonoma B2B Creates Dedicated Team for Corporate Gifting

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It has the potential to compete directly with the promo industry.

‘We Were Severely Impacted’: Promo Firms in Southwest Florida Reel After Ian’s Wrath

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Further north up the coast, many industry companies were breathing sighs of relief that...

Safety Made Acquires Ready 4 Kits

The deal involves two promo suppliers base...

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Cintas Increases Sales & Profit in Fiscal Q1

The Top 40 distributor has also raised ann...

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Koozie Group Partners With GCI Outdoor

The Top 40 supplier is now selling select ...

Cyber Attack Temporarily Cripples Promo Supplier’s Systems

It’s the latest in a slew of such nefariou...

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PCNA Partners With Sony

The Top 40 supplier is offering several sp...

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‘Forever Changed’: Firms Work to Move Forward in Ian’s Aftermath

With Hurricane Ian finally over, companies...

Editor’s Picks Showcase: Workable Sweaters & Vests

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For much of the country, the fourth quarter brings colder temperatures and hotter deman...

In The News - September 2022

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ACS Affiliate Services , a division of Altitude Group and subsidiary of AIM...

New California Laws Ban PFAS Chemicals From Apparel, Personal Care Products

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Promotional products companies will have to comply with the regulations.

Still Kicking: Garland Writing Instruments Survived Near Closure and Is Now a Pen Company of America Brand

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Both promo suppliers have close to 100-year histories based around writing instruments ...

iPromo Appoints Two New Executives

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The distributor, which this year was named one of the best places to work in promo, has...

Gemline Earns FSC Chain-of-Custody Certification

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The certification, which helps trace the path of products sourced from responsibly mana...