Awards

When Will Events Come Back?

Counselor

Distributors are rethinking their event strategies amid extended uncertainty.

How Distributors Are Reaching Customers

Counselor

Promo pros share their most successful communication methods during the coronavirus.

COVID-19: Making Tough Decisions for Your Business

Randy Carr of supplier World Emblem says s...

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How to Build a Seven-Figure Store

Here’s another installment of The Campaign...

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How to Stop the Cybersecurity Threats

Top 40 supplier Bag Makers has bounced bac...

Hot Trend in Promo: Nostalgia

Counselor

As nostalgia dominates the retail space, distributors can capitalize on the growing dem...

How To Grow Your Email Subscriber List

Counselor

Email marketing provides a direct conduit for communicating tailored messages and...

Strategies to Audit Successfully

Counselor

SanMar (asi/84863) General Counsel Melissa Nelson, whose team manages the Top 40...

How to Keep Contact With Clients, Coworkers

Counselor

Communication tools and strategies to use during the coronavirus pandemic.

Can You Rely on Factory Audits?

Critics question their efficacy while prop...

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The Campaign: Big Ticket Item

An inside look at how distributors’ sales ...

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How Promotional Products Reinforce Candidates’ Brands

In any election, the strength of a candida...

The Power of Political Promos

Whether for building a brand or eliciting ...

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Tips for Selling to the Political Market

The appetite for election promos make it a...

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Explaining the ABC Test

Assembly Bill 5 expands on a ruling made...

AB5: What Are Your Options?

Counselor

Kamran Mirrafati, partner and litigation lawyer with Foley & Lardner LLP, works...

Independent Contractors and the Promo Industry

Counselor

A new California bill meant to protect ‘gig economy’ workers could have far-reaching ef...

Building Trust in the Promo Industry

Counselor

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust ...

Three Ways to Win a Prospect's Trust

Counselor

It's often said that trust takes years to build, seconds to break and forever to...

The Truth About Selling and Sourcing Direct

Counselor

Suppliers selling direct and distributors sourcing direct – both upend the industry’s e...

Fixing the Friction Between Suppliers & Distributors

Counselor

While direct selling and direct sourcing are controversial, they aren't the only...