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Awards
Put Your Best Foot Forward With Custom Socks
CounselorSocks are fun, creative and – of course – incredibly comfy.
SOI 2021: Sales Strategies to Bring Customers Back
CounselorBuyers are opening their wallets again, and distributors must adapt to regain the clien...
SOI 2021: Supply Chain Remains Source of Frustration
A perfect storm of challenges is causing i...
SOI 2021: PPE’s Future Up for Debate
PPE’s stranglehold on the industry has loo...
SOI 2021: E-Commerce Pays Off Big
The pandemic accelerated many companies’ d...
SOI 2021: Distributors Feel Margin Squeeze
CounselorOrder values and margins plummeted last year, but strategic selling and the return to t...
SOI 2021: Kitting Trend Is Here to Stay
CounselorAs a way to keep people connected, engaged and encouraged, kitted gift packages will l...
SOI 2021: Promo Companies Expand Sourcing
CounselorYes, China still is dominant. But burned by recent events, companies are increasingly l...
SOI 2021: Staffing Challenges Persist
CounselorThe pandemic forced promo companies to lay off staff. Now that they’re ready to hire ag...
SOI 2021: Made in the USA Back on Decline
Demand in American-made products spiked at...
SOI 2021: Healthy Gains for Healthcare Market
Amid much shifting, there’s a new number-o...
SOI 2021: Health & Safety Items Dominate Product List
The mix of items sold in 2020 may prove to...
Top 40 Distributors 2021: No. 35 Drive Marketing
Counselor's exclusive ranking of the...
Bess Cohn Humanitarian of the Year 2021: The Promotional Products Industry
Phones went silent. Emails stopped...
Distributor Entrepreneurs of the Year 2021: Menda Wright and Ann Vidro, Creative Studio Promotions
How it started: a cold call gone...
Distributor Family Business of the Year 2021: Bankers Advertising Company
CounselorIn 1895, S.W. Mercer heeded the call to head west. The Buckeye native left...
Counselor Lifetime Achievement Award 2021: Steve Levschuk, Talbot Marketing
CounselorWhen Steve Levschuk enters a meeting room or a trade show floor, especially in...
Sponsored Content
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Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to...
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Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372)...
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Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions
Mark your calendars — it's time to start talking to clients about their marketing...
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Supplier Entrepreneur of the Year 2021: Chuck Hammond, Raining Rose
Counselor"Adversity doesn't build character - it reveals it." That quote is often...
Supplier Family Business of the Year 2021: Warwick Publishing Company
CounselorAlex Paschal, the fifth generation of Paschals to work at Warwick Publishing...
Technology Executive of the Year 2021: Mike Pfeiffer, American Solutions for Business
CounselorHe's the mayor of a tiny lakeside city (Long Beach, MN - population 350 and...
Woman of Distinction 2021: Sandy Gonzalez, MadeToOrder
CounselorWhen Sandy Gonzalez became CEO of California-based MadeToOrder (asi/259540) in...