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Awards

Fountain Pens Making A Comeback
Fountain Pens Making A Comeback
Counselor

Far from a bygone relic, fountain pens are staging an unlikely resurgence.

How to Overcome Five Common Objections from Clients
How to Overcome Five Common Objections from Clients
Counselor

Top-performing sales reps close more deals because they respond proactively to client...

6 Tips on Selling Incentive Programs to Corporate Clients

Use these six tips to craft successful emp...


7 Tips to Boost Sales

Map Out Marketing Calendars. ...


Best Places to Work - JH Specialty

This Indiana distributor firm knows how to...

Writing Instruments By the Numbers
Writing Instruments By the Numbers
Counselor

Counselor has launched a new series that incorporates 2015 ESP search data for the most...

Best Client Promotion - Bienali Promotions
Best Client Promotion - Bienali Promotions
Counselor

Almost one-third of women and almost a quarter of men have experienced some type of...

Best Distributor Self-Promotion - Sonic Promos
Best Distributor Self-Promotion - Sonic Promos
Counselor

"Kick-Ass Promotional Marketing Agency" may be a self-proclaimed moniker for Sonic...

Best Supplier Self-Promotion - Logomark
Best Supplier Self-Promotion - Logomark
Counselor

During the summer, "drought" is a term that can be equally applied to sales and...

Counselor Promotional Campaign Awards

Our inaugural awards honor the most...


Professionals Who Still Rely On Pens

Computer this, phone that? Not for these p...


How To Utilize Special-Effect Screen-Prints

Ordinary screen prints can be...

Best Marketing Video - Snugz/USA Inc.

From Ghostbusters to The Goldbergs ,...


Infographic: The Market Share of Every Promo Product Category

Promotional product categories and the...


How to Beat Online Competitors

Websites continue to be distributors’ top ...

Best Social Media Campaign - Brand Fuel
Best Social Media Campaign - Brand Fuel
Counselor

Brand Fuel (asi/145025) became the source of other vendors' booth envy when it had...

How to Identify the Best New Suppliers
How to Identify the Best New Suppliers
Counselor

As distributors become reluctant to audition new suppliers, they must find a process to...

Avoid Being Blindsided by Rush Orders
Avoid Being Blindsided by Rush Orders
Counselor

Heightened demand for quick turnaround requires flexibility and a culture that embraces...

$400k To $4 million In Less Than Four Years
$400k To $4 million In Less Than Four Years
Counselor

Ask Melinda Durkee, co-owner of Proforma Durkee, and she will tell you, "At first I...

Top 40 Suppliers - No. 40 High Caliber Line
Top 40 Suppliers - No. 40 High Caliber Line
Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the ad...

Top 40 Suppliers - No. 28 Bag Makers
Top 40 Suppliers - No. 28 Bag Makers
Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the ad...