Strategy

Survey: Mental Health Deteriorates Among American Professionals

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A study from The Conference Board, a think tank, offers insights into the mental health...

Joe’s Promo Picks: Event Giveaways

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The items featured here are ideal for distribution at shows to drive booth traffic.

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

Tired of showing clients the same ole'...

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Boost Your Sustainability Knowledge With These Classes

ASI University offers an array of webinars...

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Tech Roundup: The Race for Augmented Reality

Meta, Google and Snap are among the many c...

Festivals, Sports & Concerts: The Return of Large-Scale Events

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After two years of postponements, cancellations and limited attendance, blockbuster eve...

This Week’s New Suppliers: Promo Opportunities

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Discover creative products from new ASI suppliers.

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Editor’s Picks Showcase: Practical Multifunctional Pens

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The traditional pen is a favorite among end-users of promotional products across many i...

Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your...

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Promotions Planner: Last of Summer Sun

Start presenting ideas to clients for prom...

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Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible ...

Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been se...

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This Week’s New Suppliers: Everyday Goodies

Discover creative products from new ASI su...

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Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch

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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...

Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

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There's more to promotional bandannas than meets the eye. Just ask ASI supplier ...

Winning Sports Uniforms

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From youth and high school teams to college intramurals and adult leagues, this market ...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

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The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...