Strategy

Q&A: Making Premium Outerwear That’s Sustainable

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Kathleen Baker of Hexa | Custom talks about the sustainability of a long-lasting produc...

Go Bold With Bright Red

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The confident hue featured prominently in Fall 2023 collections and has proven popular ...

Editor’s Picks: Handy Writing Instruments

They’re used daily by people of all ages a...

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How To Heat Up Your Sales Numbers With Summer Essentials

Win orders for warm weather promotional...

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The Baby Tee Grows Up

A style staple in the ’90s and early aught...

This Week’s New Suppliers: Quality Products for a Lasting Impression

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Discover creative products from new ASI suppliers.

4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection

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Promo products distributors can capitalize by translating the trends to the right clien...

Joe’s Promo Picks: Attention-Grabbing Giveaways

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In-person gatherings continue to gain in frequency, which means there’s growing opportu...

The 17 Sustainable Development Goals & Why They Matter

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The UN created the SDGs in 2015 as an urgent call for countries to take action, but the...

Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding,...

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Photos From ‘Big Slick’ 2023

Promo helps drive record results at annual...

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Decorating Roundup: Equipment That Saves Time & Energy

New equipment, software and materials help...

Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for camp...

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This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

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3 Fun Merch Trends From Apple’s WWDC Swag Bag

The branded items from the tech giant’s an...

When To Source Products From Inside or Outside the U.S.

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Learn how to decide when it's worth it to invest in items made in the USA and when...

Develop a Sales Differentiation Strategy in 5 Steps

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Determine how you stand out from the competition, then communicate it to prospects and ...

Editor’s Picks: Delectable Food Gifts

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These items have universal appeal and offer a delightful sensory experience for recipie...

This Week’s New Suppliers: Get Ready for Warm Weather

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Discover creative products from new ASI suppliers.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...