Strategy

Leopard Print Is Back on the Prowl

Strategy

The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Strategy

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...

How To Sell Solutions: Expert Talking Points for 2024

It's time to elevate your sales skills....

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Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

With the help of fashion designer Dapper D...

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Food Brands Hope Customers Will Eat Up Promo

Cereal-themed sneakers, March Madness adve...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

Web Exclusive

Looking for fresh and original branding ideas to share with your clients? Stop...

Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

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7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect an...

Get in the Game With Sporty Chic

The style combines street fashion with ath...

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5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...

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6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing ...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Strategy

Also, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...

Promotions Planner: Longing for Summer

Web Exclusive

Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

Web Exclusive

DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

Web Exclusive

Looking for the next big thing in branded decoration? You've come to the right place....

#Counselor70: Pick Your Favorite Cover from the 2010s – Present

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.