Strategy

Adaptive Wear a Growing Niche Market

Web Exclusive

People with mental and physical disabilities often struggle with conventional...

Unleash Your Color Palette

Wearables

Most art programs default to CMYK colors, which doesn’t work well for screen printer

Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob...

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Embroidery Tricks for Towels and Other Plush Fabrics

The plush fabric of towels, bathrobes, pol...

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Successful Staffing Strategies

If you're a sole proprietor who can't do...

Q&A: Crafting Smart, Stylish Wearable Tech

Web Exclusive

Getting people to take healthy action in their lives is important, says Chalisa...

Don’t Settle. Buy Better. Buy DRI DUCK.

Web Exclusive

Take an inside look at the details that define the quality, comfort and durability...

Banners And Signs Worth Seeing

Advantages

Banners and signs call attention to a client's store, trade show booth and more....

Taco Bell, Forever 21 Launch Joint Fashion Line

Web Exclusive

Promotional clothing lines are a serious marketing opportunity for brands. Need...

Proudly Made in the USA

Where high performance custom products...

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Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge...

Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic a...

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A Salute to Nautical Stripes

Nautical stripes date back to 1850s...

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I Earned My MASI: Sharon Lynn Unger

Sharon Lynn Unger is the director of...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

‘Merchandise on a Mission’: Promo Products Making a Difference

Web Exclusive

Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

Web Exclusive

Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

Sharp Pen And Pencil Sets

Advantages

While so much work is handled electronically, pen and pencil sets are still choice...

Wearables News Briefs - October 2017

Web Exclusive

Charles River Apparel   (asi/44620) has promoted Mark Gama to regional sales...