Strategy

Notable Booth & Display Items

Advantages

According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

Advantages

In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

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Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Give The Gift Of Better Branding With Unique Gift Sets

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Don't let your clients get bored with the gift sets you're offering. If you want to...

Why Puzzles Make The Perfect Pitch

In today's world of immersive...

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Useful Safety Kits

The Scout's motto of "Be Prepared"...

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Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the ...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a...

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4 Products That Put A New Spin On The Basic Bag

Papa's got a brand-new bag - maybe it's...

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5 Benefits Of Custom Floor Mats

How can companies make a positive impact...

Nike Refuses To Supply Cleats For Iran Soccer Team

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Geopolitical tensions have interfered with the 2018 FIFA World Cup as Nike has...

Google Adds New Promotional Features

Web Exclusive

Google has just made it easier for small businesses to attract new customers while...

Promos Abound at Philly Pride Parade

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Rainy weather on June 10 didn't wash away the spirits of the hundreds who gathered in...

How To Achieve Excellent Customer Service (And Drive Repeat Purchases, Too!)

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Lots of distributors place one-time orders for customers, but it takes extraordinary...

5 Ways Fashion Apparel Will Increase Your Business

Web Exclusive

Don't let your sales approach be so last season. If you want to capture the...

Contest: Vote For The Best Marketing Video in the Promotional Products Industry

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There's a new champion in the making. As part of its annual Promotional Campaign...