Strategy

Fashion Forwards: 'Shorts Suit' Trend Adds Fuel to NBA Rivalry

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Things are getting heated on the court between the Cleveland Cavaliers and the Golden...

6 Apparel Prints & Pattern Trends to Watch

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Do you know what's haute for promo apparel? While the promotional products...

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will...

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Wearables News Briefs – June 2018

Cintas  (asi/162167), a Top 40...

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Uncommon Awareness Items

Pro tip: Look to donate both awareness...

6 Opportunities For Promotional Print Sales

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First thing's first: What is promotional printing? It's simple: Printed marketing...

Expert Secrets: Communication is the Key to a Successful Family Business

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In this two-minute video, Dr. Steve Treat, ASI Show speaker, senior therapist and...

6 Markets For Tech You're Already Selling To

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When pitching promo products, it's important to highlight useful and relevant items....

Q&A: The Value of Handcrafted Branded Merch

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Chelsea van der Meer is the founder, creative director and "head hustler" at Batch,...

T-Shirt Brand Could “Drastically Alter the Future of Fashion”

A new basics T-Shirt brand is set to...

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Promo Talk: Nissin Shah, Rhombus Canvas

Candid opinions from industry pros.

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Souvenir Apparel Across The States

Did you know, the U.S. sales of gift,...

Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questio...

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Designer Shirt Gives New Meaning to Idea of Layering

Luxury fashion brand Balenciaga just...

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How To Sell Apparel That Appeals To Millennials

Millennials influence a lot more than...

How To Capture High-End Clients: The Product You Need To Know

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High-end (aka high-spend) clients are the holy grail of customers, but capturing...

Q&A: Why Decorators Need Online Design Tools

Wearables

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

Wearables

As a small-business owner, what are some of your biggest fears? We checked in with...

Pepsi Has A New Promo Products-Fueled Rewards Program

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Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Promotional Products and the #RedforEd Movement

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Teachers are seeing red - and they want the public and politicians to do so too. In...

Charles River Apparel Builds Teamwork Through Mini Golf

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Top 40 supplier Charles River Apparel (asi/44620) understands the old adage "drive...