Strategy

Practical Backpacks & Messenger Bags

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Go functional and technical or high-end and luxurious - the choices are endless. ...

Starbucks Releases Autumn-Inspired Merch

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Starbucks and ban.do teamed up to collaborate on the promotional products collection, w...

ASI Awards Three Interns College Scholarships

ASI recently awarded $1,000 college...

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HBO Offers Game of Thrones ‘Back to School’ Swag

Fans pining for the return of the...

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Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

You know E-Z UP ® is the industry...

Expert Secrets: Your Opening Makes all the Difference

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In this two-minute video, sales trainer and ASI Show speaker Julie Hansen offers her...

How to Sell to the Savvy Prospect

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The best reps ask savvy prospects about their business goals and give them more product...

5 Reasons Made-In-USA Apparel Increases Orders

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Made-in-the-USA apparel can mean big orders for you if you know the benefits your...

Customization in the Promo Products Industry

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Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

College football is back, and we're...

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How to Increase Your Margins With Direct-Mail Magnets

If your clients aren't investing in...

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Classic Clocks & Watches

These time-honored promo products are...

Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

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Enter the Wearables Apparel Design Awards

We've extended the deadline of the...

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Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

Promo Talk: Larry Alford, Axis Promotions

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Candid opinions from industry pros.

How to Make the Best First Impression With Your Website

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A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

Web Exclusive

The initiative sees Marvel Entertainment partnering up with professional sports teams f...

How To Customize Your Lanyards

Wearables

You can embroider tiny logos or small block text onto lanyards to give brands an extra ...

Case Study: Google Goes Live

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YR Live, a live customization experience agency based in the U.K. with offices in Los...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

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ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...