Strategy

5 Stellar Selling Opportunities for Stadium Cups

Web Exclusive

There's huge sales potential for stadium cups, thanks to their large imprint area and...

Promo Products Abound At Philadelphia Wing Festival

Web Exclusive

A Philadelphia tradition has sadly come to an end as WIP Sports Talk Radio has...

Branded Merch Line Helps Build Buzz For Michelle Obama’s Memoir

Products include T-Shirts, mugs, onesies a...

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Vital Sports Bottles

From pro athletes to everyday gym rats,...

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Snapchat Is Launching Bitmoji Merch

Snapchatters can personalize an array of p...

Stand Out with Social Media

Advantages

In a merch-saturated marketplace, using social media to target brand fans can cast prom...

Adidas To Launch ‘Game of Thrones’ Sneaker Collection

Web Exclusive

The designs will feature on Adidas’ Ultra Boost trainers.

Trend Alert: Crocs…With…Socks – GASP!

Web Exclusive

Yes, you read that right. It’s a hitherto fashion sin we’ve often committed. Don’t judg...

Deluxe Corp. Gives Makeovers to Small Businesses

Web Exclusive

A Minnesota-based distributor has put a fresh twist on Extreme Home Makeover. ...

How to Be More Social

Consider these ideas for helping your clie...

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Q&A: Bruce Ackerman Explains Printavo Merch

Decorated-apparel shop management...

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Autistic Teen’s T-Shirts Seek To Kindle Kindness Across America

The “Be Kind to Everyone” tees have sold i...

High-End Apparel: A Clear Trend for Winter

Give your customers something their...

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Win More Sales With Wind Flags: 4 Styles You Need To Know And Why

Help your clients catch customers'...

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Superior Brand-Name Apparel

What is a distributor to do when an...

Walker Loses Wisconsin, But His Baseball Card Promo Was A Win

Web Exclusive

Promotional products for Scott Walker's re-election campaign included this...

State of the Decorated Apparel Industry 2018

Wearables

Decorator optimism is waning, but as our annual report shows, 2019 will include plenty ...

Case Study: Kellogg’s Mascot Socks Promo

Web Exclusive

The food manufacturer is rewarding loyal customers with free socks decorated with popul...

The Top Workwear Styles Across the USA

Web Exclusive

Location, location, location. When it comes to workwear, where your clients are...

Help Us Find the Advantages Distributor Salesperson of the Year!

Advantages

Have you or a colleague scored astronomical sales growth in recent years? Overcome...

How Much Promo Is Too Much?

Advantages

Have we truly reached merch saturation? Advantages Editor-in-Chief C.J Mittica and Seni...