Strategy

Promotional Product Guide To Knives

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Did you know about 30% of U.S. households own an outdoor or pocket knife? Millions of...

The Evolution Of One Everyday Product

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Some people think the promotional products industry is behind the times. We beg to...

Who Is Amy Ingram?

During the reporting process for the...

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6 Advances in Apparel

Take a look at the biggest up-and-coming t...

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Fashion Insights Discovered By AI

Kavita Bala and her team at Cornell...

Artificial Intelligence and the Apparel Industry

Wearables

From garment design to trend spotting to copyright protection, artificial intelligence ...

Breaking Down The Marketing Brilliance Behind Gritty

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A few days have passed since the Philadelphia Flyers unveiled their new mascot, and...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

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For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers

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Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays

The latest State of the Industry figures...

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Proforma Creates Program to Attract Young Professionals

Top 40 distributor Proforma (asi/300094)...

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Adventures in Rebranding: Dunkin’ Donuts Changes Name

“Donuts" is being dropped in favor of just...

How to Build a Community on Social Media

This distributor builds goodwill on social...

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End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

Q&A: Matt Gresge, AIA Corporation

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Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

Target Decorated Apparel Names President

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Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?

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The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Plan Ahead For Q4 And Beyond With Promotional Printing

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This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch

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Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

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Top 5 Customers for Healthcare Promos Promo products are essential for...