Strategy

Screen Printing Vs. DTG: A 10-Round Battle

Wearables

As direct-to-garment digital printing has gained popularity and affordability, the...

Podcast: Customer Service in the Social Media Age

Web Exclusive

ASI's Patrick Kennedy and Vincent Driscoll discuss ways small businesses can add custom...

Disney Launches New California Food & Wine Festival Merchandise

The collection has interesting creative ta...

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'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive

'GOT' T-shirts are among the branded merch...

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How To Target Local Prospects With Made-in-the-USA Promos

To capture business from local...

How To Plan The Perfect Golf Tournament

Web Exclusive

You're thinking about staging a big corporate or fundraising golf tournament....

Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

Web Exclusive

Michele Bell, ASI's Editorial Director, interviewed Neil Ringel - the new CEO of...

5 Steps To Streamline Your Apparel Sales

Web Exclusive

Apparel makes up over one-third of distributor sales, per Counselor's 2018 State of...

4 Profitable Markets for Apparel Program Sales

Web Exclusive

The Counselor 2018 State of the Industry Report found that apparel makes up 36.8% of...

Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has...

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Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line

Top 40 distributor BAMKO (asi/131431) deli...

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U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

Meanwhile, screen-printed T-shirts featuri...

Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...

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How to Use High-Solids Acrylic

HSA inks bridge the gap between water-base...

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Promo Products Perfected: Low Minimums? No Problem

How many times has this happened to you?...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

Web Exclusive

For promotional products firms, the tee highlights the growing opportunity with "moment...

National Bobblehead Hall of Fame & Museum Officially Opens

Web Exclusive

Bobbleheads aren't the biggest category in the promotional products industry, but...

How To Sell Name Badges To Service Industries

Web Exclusive

Service industries are a huge sales opportunity for name badges: According to the...

Polished Sports & Performance Apparel

Advantages

With the rise of athleisure styles, performance apparel is no longer limited to gyms...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts

Web Exclusive

The San Francisco company successfully put together unique items in a tight timeframe.

How to Prepare for a Business Dinner

Advantages

Interview with Sharon Schweitzer, an internationally recognized business expert and fou...