Strategy

This Year Has Been the Most Momentous Ever for M&A

Strategy

Blockbuster buys involving Counselor Top 40 firms, international acquisitions and a flu...

Send Us Your Products for December Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

A Comprehensive Guide To Buying Apparel Decoration Equipment

From knowing the right time to invest to a...

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5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Shame and scolding are unlikely to sway cl...

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NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessorie...

Promotions Planner: A Month of Love

Strategy

Start presenting ideas to clients for campaigns centered on February observances.

3 Tips for Creating a Preppy Vintage Look

Strategy

Jeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

Strategy

From turkeys to unicorns and pretty much everything in between, state and county offici...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

Strategy

ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...

What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the b...

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Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

If you’ve ever wanted to dress up as a Chi...

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to ma...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

There’s huge sales opportunity in offering...

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Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Plus, Arcus Printers and Ninja Transfers h...

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Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights ...

How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

Strategy

The generation’s eclectic and nonuniform style can be taken advantage of in a push towa...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

How To Make a Statement With Patches

Strategy

A versatile decoration technique, patches come in a variety of shapes and sizes and can...

Industry Veteran Launches Executive Recruiting Service for Promo

Strategy

Glen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

Strategy

The fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...

ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

Strategy

The event’s motivational speaker recalled his experience on that harrowing day and show...