Strategy

Sales Travel In The Promo Products Industry

Advantages

In a time of digital communication and faceless transactions, we’ve found four tireless...

How to Build Out Your New Office

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Tips from Adam Felson, the director of a San Francisco-based project management firm th...

4 Profitable Trends For Personal Wellness Promos

Spring has officially sprung - it's time...

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5 Profitable Markets For Repeat Orders

Wouldn't it be nice to sell once to...

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Clever Beverage Gifts

Beverage gifts appeal to a wide swath of...

Q&A: Expert Tips for Sales Travel

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We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

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“Hot sauce” is the collection’s definitive theme.

Travel Must-Haves

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These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl...

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Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know...

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Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

Engaging Writing Instruments

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ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

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Here are actions you can take to help boost your success.

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...