Strategy

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

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The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

S’well Enters into Exclusive Partnership with Links Unlimited

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This week, drinkware brand S'well announced that it has reached an agreement with...

SGIA to Create Digital Printing Color Standards

The Specialty Graphic Imaging...

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There’s One American Blockbuster Left & It’s Got Promotional Products

Cups, hoodies, hats and tees are among the...

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6 Warm-Weather Markets for Personal Wellness Promos

Spring is right around the corner. Make...

Exclusive Podcast With Dave Lakshmanan, ASI’s New CTO

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Dave Lakshmanan, ASI's new chief technology officer, has extensive experience working...

Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

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Republican Sen. Rand Paul got a lesson in the intricacies of embroidery digitizing...

How to Wow An Audience

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Q&A with Nikól Peterman, a certified empowerment coach who works with professional arti...

Tempting Chocolate & Sweets

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Clients can satisfy both a sweet tooth and a promotional need with candy and...

The Distributor’s Must-Have Pen Decoration Guide

When it comes to decorating pens, the...

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The Top 5 Markets for Promo Umbrellas

Looking for new umbrella customers?...

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WWE, Flyers Sell Limited-Edition Gritty T-Shirt

World Wrestling Entertainment (WWE)...

New Shared Showroom Concept Aims To Be A Boon For Promo Suppliers & Distributors

The showroom opens April 1st in Salt Lake ...

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Top 5 Apparel Sales Opportunities For Spring & Summer

With spring right around the corner,...

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How to Increase Productivity with Happiness

Misery and sales no longer mix. Finding ha...

Philadelphia Flower Show Offers Groovy Swag

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In the City of Brotherly Love, the annual world-famous Philadelphia Flower Show is...

How to Welcome a New Employee

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From "Career Kick" - Advice for sharpening your job skills. This month: How to...

Wearables News Briefs - March 2019

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Charles River Apparel (asi/44620) has hired Kevin Crisafulli as director of...

I Earned My MASI: Pablo Prahl

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Pablo Prahl is the managing director at Proforma A&G Marketing Group...

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

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It’s the fourth consecutive year that the Top 40 promotional products supplier is the t...

The Ultimate Guide to Design Size & Placement

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Learn the perfect size and placement for your promo apparel! In this easy-to-follow...