Strategy

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

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3 Creative Add-Ons To Increase Your Average Order Values

It's all in the details − true for both...

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CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety...

Trend Alert: Tie-Dye

Web Exclusive

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...

4 Popular Promos You Can Upsell To Custom Projects

Web Exclusive

Imagine if all the promos you sold yielded higher profits and performed better for...

5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

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Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

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Commentary: The Hidden Fees of Payment Processing in Promo

Your firm may be able to save thousands of...

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How to Increase Profits with 3-D Embroidery

3-D embroidery can be a great way to incre...

The Foolproof Custom Promo Checklist

Web Exclusive

Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

Web Exclusive

Your clients want promos for their event, but paused at the price tag and you missed...

Next Level Hosts Pop-Up Experience at SXSW

Web Exclusive

Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

'Brexit' Propels Outpouring of Branded Merchandise

Web Exclusive

Proponents and opponents of the U.K.’s looming exit from the European Union are using m...

ASI Hosts Panel Session With Geiger, Hit Executives

Web Exclusive

More than 100 employees listened to a discussion about the state of the promo marketplace.

How to Sew On Stretchy Material

Wearables

Performance fabric requires special skills from both the digitizer and embroiderer.