Strategy

InkSoft Acquires Digital Art Solutions

Web Exclusive

InkSoft , maker of sales and production software for apparel decorators, has...

Miller Lite Beer Can Doubles as a Game Controller

Web Exclusive

Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

4 Outdoor Markets for Summer Promo Sales

Summer will be here before you know it,...

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Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs...

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2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

How To Increase Your Profits With Corporate Clients

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Win corporate clients with products every business needs. We're talking about leather...

I Earned My MASI: Aimee Zeidman

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Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

10 Customers That Want To Buy Flip-Flops Today

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Step up your promo sales with fun and fashionable flip-flops. There are tons of...

Printing on Demand at SXSW

Web Exclusive

When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

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7 Merch Trends From the U.S. Open Swag Collection

Admittedly, our golf game here at ...

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8 Classic Closing Techniques

When you’re ready to ask for the close, lo...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Increase your profits on every promo you...

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Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Unco...

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New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

Pride Month Presents Opportunity for Promo Pros

Web Exclusive

Pride Month is increasingly becoming an opportunity for the promotional products...

Sustainability And The Promotional Products Industry

Wearables

Here’s how industry suppliers and decorators are making a difference – and how you can,...

How to Add Some Sparkle to Designs

Wearables

These 10 tips will help you buy and apply rhinestones effectively.

Trending Totes & Shopping Bags

Advantages

As more cities and states ban single-use plastic bags, the demand for reusable totes...

Beginner’s Guide: Increase Your Profits With Promotional Hats

Web Exclusive

Hats are in hot demand. With headwear dominating retail, it's no surprise the promo...

Seeking Sustainability In The Promo Apparel Industry

Wearables

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...