Strategy

Thanks to Beyoncé, Popeyes Uniforms Are Fashion

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When Beyoncé's Ivy Park clothing line teamed up with Adidas to launch an...

18 Impressive Pen Styles You've Never Seen Before

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Bye-bye, basic ballpoints. It's time to upgrade your pen offerings with WOW-worthy...

Trend Alert: Cardigans Offer Cozy Style

A great layering piece for promo and unifo...

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ASI Ranks the Democratic Presidential Merch

With election season heating up, we took a...

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Delightful Plush Products

According to Best Mattress Brand, 16% of...

Wearables News Briefs - February 2020

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PolyOne Specialty Inks has launched its new Zodiac Aquarius digital hybrid...

How To Leverage Marketing To Grow Your Client Base

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Interviews with the brightest minds in business. This month: Megan Yelaney, life and bu...

Charles River Kicks Off 2020 Clothing for a Cause

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Top 40 supplier Charles River Apparel (asi/44620) has launched its second annual...

How Many Promo Products Can a Super Bowl Ad Buy?

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Instead of spending $5.6 million on a 30-second ad, look how many baseball caps Doritos...

5 ways to Grow Your Profits With Seeded Promos

Grow your bottom line this year with...

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How To Make A Great First Sales Impression

A positive first impression is often the d...

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How To Make A Bad First Impression

The six worst things to do when meeting so...

Now Available For 2020: New & Trending Lip Balm Clients Will Love

New year, new products. Upgrade your...

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Mahomes Overtakes Brady In NFL Merch Sales

Sales of official merchandise for the Kans...

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Recyclable Aluminum Cups Come to Super Bowl LIV

Miami’s Hard Rock Stadium – host of the bi...

Impressive Food Gifts

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Brainstorm Logistics (asi/41515) Tea connoisseurs will love this sleek Alessi...

How To Improve Your Patches

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Patches and emblems once served a purely utilitarian function: extending the life of...

Introducing Jack Nicklaus Corporate Apparel

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There are even more good things coming from Perry Ellis this year: Introducing Jack...

The Price of Success in the Promo Industry

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In the ‘now’ economy, buyers want everything immediately, which has pushed sales reps t...

Sonic Promos President Featured on U.S. Chamber Panel

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Seth Weiner, president of Gaithersburg, MD-based Sonic Promos (asi/329865), discussed...

How To Increase A Garment's Perceived Value

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Want to ensure you're offering branded apparel that gets noticed and creates plenty...