Strategy

How To Win Over Key People

Advantages

Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Women of Promo Confront Workplace Inequality

Advantages

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

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Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

Writing a Story on #MeToo Was an Honor … and a Challenge

Advantages

Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

Advantages

Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

Advantages

Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

Web Exclusive

Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

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Notable Booth & Display Items

According to PricewaterhouseCoopers,...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

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Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

Your Complete Guide To Mastering The Sale: Embroidered Patches

Web Exclusive

Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

Web Exclusive

Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Why Puzzles Make The Perfect Pitch

Web Exclusive

In today's world of immersive technology, one type of promotional product stands out...

Give The Gift Of Better Branding With Unique Gift Sets

Web Exclusive

Don't let your clients get bored with the gift sets you're offering. If you want to...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

Web Exclusive

The Garden State is poised to get a little greener - and that could spell sales...