Strategy

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

Strategy

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career tha...

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

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Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps dist...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Counselor State of the Industry 2025: Tariffs

Strategy

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Expanded Services

Distributors are finding ways to grow by e...

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Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristi...

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Counselor State of the Industry 2025: Sourcing Beyond China

How will volatility impact four of the big...

Counselor State of the Industry 2025: Labor

A strong talent pool has eased hiring woes...

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Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an imme...

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Counselor State of the Industry 2025: Supplier Health

A multitude of factors – starting with the...

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

Strategy

This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...