Strategy

Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

Strategy

From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular...

ASI Chicago 2025: Sell to Different Generations

Strategy

Connect with buyers based on their generational cohort to close more sales, said Dave S...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled...

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ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING Unite...

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

6 Ways To Get Creative With Direct Mail for Fall

Strategy

Print is uniquely positioned to take advantage of the emotion, color and opportunity of...

Go Beyond Basic DTF With Mixed-Media Designs

Strategy

Special-effect heat transfer vinyl works best as a complement to direct-to-film transfers.

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

Pride-Related Promo Searches Decline as Brands Scale Back

The number of ESP searches for products re...

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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” f...

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Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Plus, DTG Connection has rebranded as Prin...

The Bottle Station Improves Accessibility for People With Limited Mobility

The product secures items to surfaces, mak...

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an elem...

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How To Future-Proof Customer Communications With AI & Personalization

PRINTING United Alliance recently hosted a...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked

Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

How To Create the Ultimate Print-on-Demand Experience for Customers

Strategy

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promo...

Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Strategy

Seattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar an...

Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’

Strategy

The promotional products supplier, which manufactures leather goods in the U.S., has be...

TravelChair Products Featured on ‘Good Morning America’

Strategy

A range of outdoor chairs and a table from the supplier were included in the show’s “De...