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Strategy
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
StrategyIndustry distributors share the promo products that they love the most.
How Distributors Are Winning Sales Despite International Tourism Slowdown
StrategyShifting travel patterns (including a rise in domestic tourism) are prompting promo com...
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative col...
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creativ...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
StrategyComplex requirements from potential clients have compelled distributors to devote more ...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
StrategyThe industry’s first show of the year featured two days of exhibits, a full slate of pr...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
StrategyAfter the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year off...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan wit...
ASI Orlando 2026: Build a Trusted Printer Network
A panel of three print/promo distributors ...
ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
Jason McCracken of Counselor Top 40 distri...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerles...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
StrategySterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
StrategyAs Education Day concluded, flash polling revealed that more than 90% of distributors a...
Sponsored Content
Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel
Say "buh-bye" to basic branded apparel. Today's customers are no longer excited...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
Why You Should Sell Made-in-the-USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made...
SPONSORED BY:
How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo...
SPONSORED BY:
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
StrategyMarketing is more than a single slogan these days; it’s different but related stories t...
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)
StrategyReliability is the real currency when it comes to supplier-distributor relationships in...
Top 10 of 2025: Canadian Stories
StrategyReaders in the Great White North were hungry for details on labour disputes, industry e...