ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship
PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship
Web Exclusive

The program was established in memory of the longtime member of the promo industry and ...

22 Fast Rules for Being a Better Boss of You
22 Fast Rules for Being a Better Boss of You
Web Exclusive

The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards

Help us honor the most creative and effect...


Podcast: Spring & Summer Wearables - How to Decorate Top Products

The weather is getting warmer, so now's...


Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

Pop quiz: Do you know what sueded fabric...

Splashy Towels
Splashy Towels
Web Exclusive

Whether at the beach, pool or golf course, these items are a valuable advertising mediu...

Reinvention Songs: Inspiring Tales from the Pandemic
Reinvention Songs: Inspiring Tales from the Pandemic
Web Exclusive

Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Sticker Sheets Present Promo Upsell Opportunity
Sticker Sheets Present Promo Upsell Opportunity
Web Exclusive

Millennials in particular love custom stickers for decorating laptops, water bottles an...

Q&A: Press Release Writing Basics
Q&A: Press Release Writing Basics
Web Exclusive

When your company does something noteworthy, use these tips to help you spread the news...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

Promotional drinkware just got a...


Versatile Bandannas & Neck Gaiters

They became ubiquitous during COVID, but t...


Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situa...

Refined Executive Pens

They’re status symbols, fashion accessorie...


Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable ...


Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

Joe’s Picks: PPE & Drinkware
Joe’s Picks: PPE & Drinkware
Web Exclusive

Check out the latest in these two high-demand product categories.

6 Digital Marketing Ideas for Shoestring Budgets
6 Digital Marketing Ideas for Shoestring Budgets
Web Exclusive

Consider these strategies to increase your brand reach online.

5 Businesses That Need to Buy Privacy Promos Now
5 Businesses That Need to Buy Privacy Promos Now
Web Exclusive

With workforces going remote and cybersecurity threats on the rise , businesses have...

Promotions Planner: Get Out There
Promotions Planner: Get Out There
Web Exclusive

Start presenting ideas to clients for projects based on July events.

Product IQ: The Ins and Outs of Safety Apparel
Product IQ: The Ins and Outs of Safety Apparel
Web Exclusive

Decoding the necessary-but-confusing lingo of certifications.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Web Exclusive

Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...