Strategy

Joe’s Promo Picks: Self-Care Gifts

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The items here are perfect for enjoying a little R&R.

6 Tips for Sustainable Rebranding Efforts

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It’s a given that companies occasionally want to refresh their brand identity. When tha...

Classic White Tank Top ‘Is the Hero of Your Outfit’

Perfect as a standalone or for layering, c...

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Woodchuck USA Plants 3 Million Trees

The St. Paul, MN-based supplier plants a t...

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Decorating Equipment Roundup: DTG, Laser Engraving & More

In the market for new equipment to expand ...

This Week’s New Suppliers: Household Favorites

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Discover creative products from new ASI suppliers.

Survey: Mental Health Deteriorates Among American Professionals

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A study from The Conference Board, a think tank, offers insights into the mental health...

Joe’s Promo Picks: Event Giveaways

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The items featured here are ideal for distribution at shows to drive booth traffic.

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

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Tired of showing clients the same ole' tumblers and thermoses? It's time to mix it up...

Boost Your Sustainability Knowledge With These Classes

ASI University offers an array of webinars...

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Tech Roundup: The Race for Augmented Reality

Meta, Google and Snap are among the many c...

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Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancella...

This Week’s New Suppliers: Promo Opportunities

Discover creative products from new ASI su...

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Editor’s Picks Showcase: Practical Multifunctional Pens

The traditional pen is a favorite among en...

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The Campaign: An Earth Day Mailer for Ralph Lauren

Edna Hall of Harper + Scott spearheaded th...

Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

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Imagine what the impact on your distributorship would be if you could say "yes" to...

Promotions Planner: Last of Summer Sun

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Start presenting ideas to clients for promotions centered on August observances.

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

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Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Infographic: A Growing Interest in Sustainable Products

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Across generations, consumers have been seeking out and spending more on sustainable an...

This Week’s New Suppliers: Everyday Goodies

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Discover creative products from new ASI suppliers.

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...