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Strategy
This Week’s New Suppliers: Ramp Up Q4 Gifting
Web ExclusiveDiscover creative products from new ASI suppliers.
SOI 2023: 5 Industry Trends – What’s Moving the Needle
Web ExclusiveThe data from our SOI report shines a light on some of the biggest developments in promo.
What Happened to the ’90s Hypercolor Trend?
Though the look never made a full comeback...
How To Decorate Fall Apparel Favorites
Creating fashionable fall promo apparel...
Wrapped in Comfort: Bestselling Features of NLA Fleece
Ahh, fall. The season of pumpkin spice,...
Promotions Planner: Look Ahead to Fall
Web ExclusiveStart presenting ideas to clients for campaigns centered on November observances.
This Week’s New Suppliers: New Products for Summer’s End
Web ExclusiveDiscover creative products from new ASI suppliers.
Editor’s Picks: Enticing Food and Beverage Gifts
Web ExclusiveThey’re essential for thanking dedicated staff and loyal customers.
Q3 Customers: Sales Prospects for Popular Promos
Web ExclusiveAs we reach the second half of the year, now's the time to regroup and reinvigorate...
Industry Reacts to Twitter Rebrand
Elon Musk’s mysterious ‘X’ network isn’t w...
Joe’s Picks: Boost Employee Engagement
Your clients can recognize and thank their...
This Week’s New Suppliers: Fall Into New Items
Discover creative products from new ASI su...
Look to Fall 2023 Trends for Upcoming Campaigns
From lace accents to tailored blazers, her...
State of the Industry 2023
The promo industry has recovered. What com...
SOI 2023: Order Values – Sharp Increases Cause for Optimism
A rebound in margins and order sizes was m...
SOI 2023: Products – Apparel Comes Out Ahead
Web ExclusiveAs the data shows, it’s not 2020 anymore.
SOI 2023: Pricing – Why Markups Are Here to Stay
Web ExclusiveCosts and eroding margins are forcing suppliers to hold or hike pricing, even as distri...
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The Comprehensive Custom Cups Sales Guide
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5 Sales Prospects for Single-Use Promo Products
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How To Sell High-End Headwear: A Look Inside a Fashion Favorite
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Infographic: What Product Features Are Possible With Customization?
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SOI 2023: Markets – Status Quo at the Top
Web ExclusiveFor stability you can bank on, turn to the largest end-buyer verticals in promo.
SOI 2023: Supply Chain – The Crisis is Over
Web ExclusivePromo has made it through the worst, but that doesn’t mean sourcing worries are a thing...
SOI 2023: Labor – Hiring Difficulties Still Linger
Web ExclusiveFinding and retaining talent got somewhat easier, but discovering top people is still p...
SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication
Web ExclusiveFollowing a tense couple of years, the bond between the two sides is back on firmer gro...