Join us at ASI Show Chicago, July 22-24   Register Now.

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

Wearables Talk With Marshall Atkinson
Wearables Talk With Marshall Atkinson
Web Exclusive

Wearables caught up with Marshall Atkinson, a decorated-apparel industry veteran...

Case Study: A Helping Hand
Case Study: A Helping Hand
Advantages

This small-town distributor helped create the entire brand identity for a senior care c...

5 Rules to Email Marketing Success

One of the crucial steps to building a...


The Benefits of Logo Mats

Floor mats offer your clients a perfect...


Case Study: Spirited Swag

A Kentucky moonshine distillery gets a fre...

The 8 Kookiest Cap Logos In Minor League Baseball
The 8 Kookiest Cap Logos In Minor League Baseball
Web Exclusive

Major League Baseball has a reputation for being stodgy and uptight. The exact...

I Earned My BASI: Amanda Dudek
I Earned My BASI: Amanda Dudek
Web Exclusive

Amanda Dudek founded A Dudek Promotions over three years ago. She has 10+ years of...

6 Colorful  Towels
6 Colorful Towels
Advantages

Providing ample advertising space for any client, towels are a universally used...

Expert Secrets: The Importance of Internal and External Customer Service
Expert Secrets: The Importance of Internal and External Customer Service
Web Exclusive

Smart distributors know that customer service is key to staying competitive. "Never...

Get a Handle on Digital Printing

Digital printing has some advantages over ...


Conrad Booker Conquers the Runway with Bold Designs at Philly Fashion Week

Philadelphia-based designer Conrad...


Promo Market Statistics - Political

Exclusive survey data on popular sectors...

Badges: The One-Size-Fits-All Solution

Just like any other type of signage,...


The Promo Opportunity Under Your Feet

Promotional floor mats can help your custo...


Case Study: Brand Launch

A biopharma startup gets the word out befo...

Overcome Common Sales Objections
Overcome Common Sales Objections
Advantages

1. Do Your Research Before calling your prospect, research their company and any...

A Custom Wearable Everyone Will Love
A Custom Wearable Everyone Will Love
Web Exclusive

What do your socks say about you? Customized socks are a fun and comfy way to...

Ryonet Launching Socially Conscious Apparel Line
Ryonet Launching Socially Conscious Apparel Line
Web Exclusive

Screen-printing supply company Ryonet and a group of 10 screen-printing firms are...

8 Handy Coolers And Lunch Bags
8 Handy Coolers And Lunch Bags
Advantages

We've come a long way from the brown bagged lunch and the hard-sided cooler. While...

Marketing 101: The Importance of Proofing
Marketing 101: The Importance of Proofing
Web Exclusive

3 examples why you should proof early and often.

How to Fix a Partly Finished Design
How to Fix a Partly Finished Design
Wearables

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there ...