Strategy

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

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Merchandise, branding and trademarks are at the center of a brewing legal battle...

Product Trends for 2018

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From the latest in tech to exciting new color choices to the resurgence of some old fav...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to...

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Unlock the Power of Storytelling

In this Strategy Session podcast,...

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5 Ideas for Making Over Your Embroidery Business

Consider diversifying into digital decorat...

5 Terms That Will Increase Your Performance Workwear Sales

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When you present workwear, buyers want to hear how the apparel will perform on the...

ASICentral Top 10: Magazine Features

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Each year our outstanding Editorial Department churns out a lot of great content....

Trend Alert: Tote-Mania Overtakes New York

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Totes are suddenly an extremely hot, sought-after accessory being sported with...

'Hat Salesman' Elon Musk A Maven of Merch

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Look out, promo industry! Serial entrepreneur and bona fide genius Elon Musk has...

Holiday Promotional Opportunities All Year Round

When Canadian Prime Minister Justin...

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Must-Have Meeting Gifts

American Express Meeting and Events...

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Axis Promotions Spreads Holiday Cheer

Top 40 distributor Axis Promotions...

Get More Screen Time

If you get your screens right, the rest of...

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5 Industries Buying Banners

Better your sales rate with a focus on ban...

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Star Wars + Ice Cream = A Winning Combination

Let's get down to the first order of...

Meet A Square With An Attitude

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Discover how to turn the Southwest staple of a bandanna into a dual-purpose promo for a...

Ultra Violet Crowned 2018 Color of Year

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Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

ASICentral Top 10: Promogram News

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Each year our outstanding Editorial Department churns out a lot of great content....

8 Ways To Be More Motivated

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Examine your surrounding environment and desire in order to achieve more. 1....

Will DipClip Be The Next Big Promotional Product?

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If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Philly Police Get "Strange" In Latest Social Media Campaign

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Yo, you think it's tough to park in Philly on a normal day? Just wait until it snows....