Strategy

The Right Fit: Back-To-School Style Guide For Children's Apparel

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If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

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How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

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Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

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According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

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In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

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Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

Your Complete Guide To Mastering The Sale: Embroidered Patches

Embroidered patches are classic and...

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Soccer Collaboration Logo Causes Controversy

Just in time for the FIFA World Cup,...

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Changing Perceptions Of Promo Apparel

End-buyers don’t have high opinions of bra...

Give The Gift Of Better Branding With Unique Gift Sets

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Don't let your clients get bored with the gift sets you're offering. If you want to...

Why Puzzles Make The Perfect Pitch

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In today's world of immersive technology, one type of promotional product stands out...

Useful Safety Kits

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The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits...

Q&A: How Branding Raises Apparel Perceptions

Wearables

Branded apparel doesn't have the highest perceived value from end-buyers , but...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

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The Garden State is poised to get a little greener - and that could spell sales...

4 Products That Put A New Spin On The Basic Bag

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Papa's got a brand-new bag - maybe it's time you did too. Bags are carried out in...