Strategy

How To Sell Apparel That Appeals To Millennials

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Millennials influence a lot more than social media and the popularity of avocado...

How To Capture High-End Clients: The Product You Need To Know

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High-end (aka high-spend) clients are the holy grail of customers, but capturing...

Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors...

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Distributors, Decorators Share Business Fears

As a small-business owner, what are some...

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Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice...

Promotional Products and the #RedforEd Movement

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Teachers are seeing red - and they want the public and politicians to do so too. In...

Charles River Apparel Builds Teamwork Through Mini Golf

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Top 40 supplier Charles River Apparel (asi/44620) understands the old adage "drive...

Kaeser & Blair Hosts 4th Annual Sales Leader Summit

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Top 40 distributor Kaeser & Blair (asi/238600) hosted its fourth annual Sales...

Online Stores Are Changing Sports Fundraising for the Better

Advantages

The importance of fundraising in youth sports cannot be overstated. Sports programs...

World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then...

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Promo Market to Target: Sports Leagues

Scoring sales with clients in this massive...

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Instagram Takeover: Vantage Apparel

Vantage Apparel (asi/93390), the...

How To Sell Trophies and Awards

The "everyone gets a trophy" approach to...

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Must-Have Wearable Technology

One in four Americans owns a wearable...

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In Memoriam: Fran Ford

Remembering an industry icon of the highes...

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

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Modern life has people stressed out. Everything from the rapidly quickening pace...

ASI Facebook Live! Capitalizing on Viral Trends

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ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are...

Vegas Knights Championship Merchandise Highlights Apparel Trends

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The Las Vegas Golden Knights don't waste any time. An expansion team in their...

Sell Paper Products For Every Event

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Each year, U.S. companies spend $122 billion on corporate events, according to...

5 Secrets To Eliminate Embarrassing Printing Errors

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You trust suppliers with your reputation, relying on them to print a job correctly so...

Bonnaroo Surprises Attendees With Swag Packages

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With three weeks until Eminem, The Killers and a smorgasbord of performers take the...