Strategy

How To Sell Souvenir Apparel To Every Price Point

Web Exclusive

No two apparel clients are the same, and neither are their budgets. This is...

Hot Promotional Apparel Trends For Fall

Wearables

A look at the most popular apparel trends for the upcoming season.

Introducing 'Gorpcore,' the Latest Street Style

In a Nutshell: - Outdoor apparel,...

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How to Reach Younger Generations with Social Media Marketing

The Experts - interviews with the brightes...

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Go Far In Sales With Targeted Bandanna Promotions

Understanding your client's target...

How to Succeed with Facebook's Latest Newsfeed Tweak

Web Exclusive

Early in 2018, Facebook made a change to its newsfeed that put greater emphasis on...

Prop 65 and the Promotional Products Industry

Advantages

Sweeping changes to California’s Prop 65 chemical rules are straining the pockets and w...

ASI’s ESP Platform Meets New Prop 65 Product Warnings

Web Exclusive

ESP automatically displays Prop 65 labels at every point supplier, distributor and end-...

Space: The Next Frontier for Trump Campaign Merch

Web Exclusive

The president’s re-election campaign plans to sell promotional products embellished wit...

10 Reasons E-Sports Is Booming And Why You Should Invest Now

E-sports, a term used for competitive...

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Become A Better Bag Provider In 5 Easy Steps

When it comes to promotional products,...

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Trend Alert: New Premier League Soccer Jerseys

As a new season starts, the jerseys player...

Exceptional Women’s Apparel

Years ago, the industry ditched the idea...

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Expert Secrets: Using Content Marketing and Social Selling

In this quick video, sales trainer and...

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Interview with Joe Orminski, General Manager of Scalable Press

In the fragmented promotional products...

Interview with Scott Nussinow, Executive Vice President of ArtworkServices USA

Web Exclusive

When it comes to your business, your first instinct is to do it yourself. But have...

9 Eco-Friendly Promos Green Companies Can’t Do Without

Web Exclusive

Going green has gone mainstream: According to the Sense and Sustainability Study by...

Letter to the Editor: Women Must Take Ownership of Their Success

Advantages

Advantages' July cover story offered an in-depth look at the challenges that women...

CPSC Expands Recall of Power Supply Units

Web Exclusive

The printer power sources can overheat, posing a fire hazard.

5 Fall Opportunities For Bottled Water

Web Exclusive

The leaves might be falling, but your bottom line can grow if you're selling the...

Sturdy Work Pants Make Fashion Statement

Web Exclusive

Even men who don't need durable garments for work appreciate their comfort and blue-col...