Strategy

The Evolution Of One Everyday Product

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Some people think the promotional products industry is behind the times. We beg to...

Who Is Amy Ingram?

Wearables

During the reporting process for the feature article I wrote on artificial...

6 Advances in Apparel

Take a look at the biggest up-and-coming t...

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Fashion Insights Discovered By AI

Kavita Bala and her team at Cornell...

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Artificial Intelligence and the Apparel Industry

From garment design to trend spotting to c...

Breaking Down The Marketing Brilliance Behind Gritty

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A few days have passed since the Philadelphia Flyers unveiled their new mascot, and...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

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For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers

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Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays

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The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals

Top 40 distributor Proforma (asi/300094)...

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Adventures in Rebranding: Dunkin’ Donuts Changes Name

“Donuts" is being dropped in favor of just...

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How to Build a Community on Social Media

This distributor builds goodwill on social...

End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

Target Decorated Apparel Names President

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Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?

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The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Plan Ahead For Q4 And Beyond With Promotional Printing

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This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch

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Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

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Top 5 Customers for Healthcare Promos Promo products are essential for...

Multi-Use Lanyards

Advantages

Lanyards have long been a part of our everyday lives, from employees' and students'...