Strategy

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

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Engaging Writing Instruments

ASI research reveals writing...

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Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Advantages

Here are actions you can take to help boost your success.

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

It's all in the details − true for both...

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CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety...

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Trend Alert: Tie-Dye

The chaotically colorful look of the 1960s...

How to Add Words to the Back of A Cap

Add an extra touch of branding to a baseba...

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Uncommon T-Shirts

Eight-in-ten consumers own a branded...

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5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

4 Popular Promos You Can Upsell To Custom Projects

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Imagine if all the promos you sold yielded higher profits and performed better for...

Why Screen Printers Should Add DTG to Their Shops

Web Exclusive

Now may be the perfect time to nudge your screen-printing shop toward digital...

Instagram Takeover: The T-Shirt Guys

Wearables

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Brand Recycles Billboards Into Unique Bags

Web Exclusive

How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.