Strategy

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

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‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

4 Creative Advertising Ideas Your Competitors Aren't Pitching

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It's time for a promo product refresh. Don't get bogged down in a sea of promo pens...

Infographic: How to Provide the Best Prices on Performance Apparel

Your clients want performance apparel,...

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How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is ...

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Sun Protection Must-Haves

The sun puts smiles on our faces but it...

5 Trending Golf Apparel Styles Every Client Should Try

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Golf apparel has changed - so should the way you present it. This popular apparel...

How to Target the Cannabis Market

Advantages

As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

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The mega star’s limited-time swag collection is another sign of the marketing potential...

No Official Merchandise For New Royal Baby

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The dearth of merch brakes with recent royal tradition.

Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

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How to Build Out Your New Office

Tips from Adam Felson, the director of a S...

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4 Profitable Trends For Personal Wellness Promos

Spring has officially sprung - it's time...

5 Profitable Markets For Repeat Orders

Wouldn't it be nice to sell once to...

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Clever Beverage Gifts

Beverage gifts appeal to a wide swath of...

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Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Co...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

Web Exclusive

“Hot sauce” is the collection’s definitive theme.

Travel Must-Haves

Advantages

These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

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Whether you are an existing screen printer, embroidery shop or even a distributor who...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

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Fisher Space Pen Co. is a supplier selling in the promotional products space.

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...