Strategy

SGIA to Create Digital Printing Color Standards

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The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

There’s One American Blockbuster Left & It’s Got Promotional Products

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Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.

6 Warm-Weather Markets for Personal Wellness Promos

Spring is right around the corner. Make...

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Exclusive Podcast With Dave Lakshmanan, ASI’s New CTO

Dave Lakshmanan, ASI's new chief...

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Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

Republican Sen. Rand Paul got a lesson...

How to Wow An Audience

Advantages

Q&A with Nikól Peterman, a certified empowerment coach who works with professional arti...

Tempting Chocolate & Sweets

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Clients can satisfy both a sweet tooth and a promotional need with candy and...

The Distributor’s Must-Have Pen Decoration Guide

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When it comes to decorating pens, the possibilities are limitless.  But too many...

The Top 5 Markets for Promo Umbrellas

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Looking for new umbrella customers? Well, take cover! We're about to rain prospects...

WWE, Flyers Sell Limited-Edition Gritty T-Shirt

World Wrestling Entertainment (WWE)...

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New Shared Showroom Concept Aims To Be A Boon For Promo Suppliers & Distributors

The showroom opens April 1st in Salt Lake ...

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Top 5 Apparel Sales Opportunities For Spring & Summer

With spring right around the corner,...

How to Increase Productivity with Happiness

Misery and sales no longer mix. Finding ha...

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Philadelphia Flower Show Offers Groovy Swag

In the City of Brotherly Love, the...

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How to Welcome a New Employee

From "Career Kick" - Advice for...

Wearables News Briefs - March 2019

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Charles River Apparel (asi/44620) has hired Kevin Crisafulli as director of...

I Earned My MASI: Pablo Prahl

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Pablo Prahl is the managing director at Proforma A&G Marketing Group...

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

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It’s the fourth consecutive year that the Top 40 promotional products supplier is the t...

The Ultimate Guide to Design Size & Placement

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Learn the perfect size and placement for your promo apparel! In this easy-to-follow...

Feed Your Feet With Avocado Toast Shoes

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We've reached peak millennial baiting. In what seems like it should be an elaborate...

How to Build a Service Business

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Q&A with Doug Fletcher, founder of Fletcher & Company, a marketing consultancy that spe...