Strategy

Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

Strategy

The fast-food chain’s U.K./Ireland division launched the three-piece collection that co...

Allmade Apparel Creates Decoration Recommendations Guide for Printers

Strategy

The eco-friendly apparel company said the guide will help streamline decoration – while...

Enron Resurrects With a Merch Marketing Stunt

The company’s recent revival appears to be...

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VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026

Ashley Roberts, content director of Printi...

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The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)

No matter what you do as a business owner,...

Why Is There So Much ‘Wicked’ Merch?

Strategy

The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost...

3 Takeaways From the Savannah Bananas’ Viral Tee

Strategy

The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art th...

7 Tips for Catering Direct Mail to Millennials & Gen Z

Strategy

These digital natives value authenticity, tangible experiences and meaningful connectio...

The Step-By-Step Guide to Selling Custom Products

Strategy

The  sales process for custom products  is more similar than you think to the stock...

Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate

Also, Stahls’ is offering an EasyRip servi...

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Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line

The garment decorator with a mission to pr...

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These 10 Mega Trends Are Driving Success in the Printing Industry

Peter Schaefer, a partner at New Direction...

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

It’s another in-the-spotlight printing mis...

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Why Heat Transfer Vinyl Is Ideal for Distributors

Heat transfer vinyl is an affordable and e...

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AI as an Efficiency & Empowerment Tool

Three industry AI experts recently joined ...

Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

Strategy

The mess-up from Mattel is another sharp reminder for print and promo products pros tha...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

Strategy

The “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...

This Year Has Been the Most Momentous Ever for M&A

Strategy

Blockbuster buys involving Counselor Top 40 firms, international acquisitions and a flu...

Send Us Your Products for December Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

A Comprehensive Guide To Buying Apparel Decoration Equipment

Strategy

From knowing the right time to invest to asking vendors the right questions, there’s pl...

5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Strategy

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on...