Strategy

4 Outdoor Markets for Summer Promo Sales

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Summer will be here before you know it, bringing with it scorching sales...

Guantanamo Bay Has A Merch Shop

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Items include branded T-shirts, caps, mugs, flying discs, plush toys and more.

2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

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How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

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I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director...

10 Customers That Want To Buy Flip-Flops Today

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Step up your promo sales with fun and fashionable flip-flops. There are tons of...

Printing on Demand at SXSW

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When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Forever 21 Teams Up With Cheetos for Hot Merch

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Move over, Taco Bell ! The hottest branded merch these days comes from a...

7 Merch Trends From the U.S. Open Swag Collection

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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

When you’re ready to ask for the close, lo...

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Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Increase your profits on every promo you...

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Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Unco...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

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Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...

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Sustainability And The Promotional Products Industry

Here’s how industry suppliers and decorato...

How to Add Some Sparkle to Designs

Wearables

These 10 tips will help you buy and apply rhinestones effectively.

Trending Totes & Shopping Bags

Advantages

As more cities and states ban single-use plastic bags, the demand for reusable totes...

Beginner’s Guide: Increase Your Profits With Promotional Hats

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Hats are in hot demand. With headwear dominating retail, it's no surprise the promo...

Seeking Sustainability In The Promo Apparel Industry

Wearables

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...

From the Top Down - 2019 Promotional Products Sales Compensation Survey

Advantages

A healthy, productive work environment starts with management.

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey

Advantages

Switching commission structures is hard, but it will pay off for both reps and your bus...