Awards

How to Succeed with Sonic Logos

Counselor

Sonic branding is becoming an increasingly trendy marketing tool. But what exactly is...

How to Get Smarter About Hiring

Counselor

Talent is a ticket to entry, but hiring simply based on skill is a mistake.

President Trump's Effect on the Promo Products Industry

The 45th U.S. President has been an engine...

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How to Win Over Younger Buyers

Advice for finding more success in sales a...

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Promo's Patriarch: ASI Chairman Norman Cohn

Promo's Patriarch Venerated...

65 Years of Counselor Magazine

Counselor

Our view of the promo products market – then, now and tomorrow – and the magazine’s...

Tim's Letter: Happy 65th Anniversary, Counselor!

Counselor

Thinking back on everything Counselor has accomplished over more than six decades, I...

The Future of the Promotional Products Industry

Counselor

We asked 10 of the industry’s most prescient leaders – five suppliers & five distributo...

65 Ways the Promo Products Industry Has Changed

Counselor

The promo world is a lot different today than it was when Counselor was first...

How to Improve Your Landing Page Conversion Rate

Use these 10 strategies to turn website vi...

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4 Social Media Tools To Help Improve Your Marketing

Use these four tools to improve your...

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Cybersecurity Strategies for the Promo Industry

ASI’s new CTO Dave Lakshmanan and VP of In...

How to Drive Great Culture

Recently, I wanted to take dinner to a...

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5 Strategies for Hiring the Best Interns

Developing a strong internship program at ...

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How to Hold More Efficient Meetings

FACT: Data from MIT shows that...

International Expansion in the Promo Industry

Counselor

Several of the biggest promo firms in the United States and United Kingdom are increasi...

How to Generate More Engagement on Facebook

Counselor

Facebook remains one of the most powerful social tools there is, with 68% of...

Counselor Home Office Makeover Contest

Counselor

Do you have a home office that could use a style overhaul? We're here to help! In...

Our Take – The Real Cost of Tariffs

Counselor

Unfiltered and unabashed opinions on everything business. This month: tariffs

10 Facebook Live Marketing Tips

Counselor

Organic reach for business content on Facebook has become more difficult to achieve,...

Military Veterans in the Promo Products Industry

Counselor

Those who’ve served in the U.S. military are drawing on their backgrounds to power busi...