Awards

How to Stop the Cybersecurity Threats

Counselor

Top 40 supplier Bag Makers has bounced back after suffering a devastating cyberattack. ...

Hot Trend in Promo: Nostalgia

Counselor

As nostalgia dominates the retail space, distributors can capitalize on the growing dem...

How To Grow Your Email Subscriber List

Email marketing provides a direct...

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Strategies to Audit Successfully

SanMar (asi/84863) General Counsel...

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How to Keep Contact With Clients, Coworkers

Communication tools and strategies to use ...

Can You Rely on Factory Audits?

Counselor

Critics question their efficacy while proponents say they’re crucial to protect compani...

The Campaign: Big Ticket Item

Counselor

An inside look at how distributors’ sales & projects come together

The Power of Political Promos

Counselor

Whether for building a brand or eliciting millions in donations, election promos have ...

Tips for Selling to the Political Market

Counselor

The appetite for election promos make it a compelling market for distributors.

How Promotional Products Reinforce Candidates’ Brands

In any election, the strength of a candida...

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Independent Contractors and the Promo Industry

A new California bill meant to protect ‘gi...

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Explaining the ABC Test

Assembly Bill 5 expands on a ruling made...

AB5: What Are Your Options?

Kamran Mirrafati, partner and litigation...

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Building Trust in the Promo Industry

Fake news, bogus online reviews, dishonest...

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Three Ways to Win a Prospect's Trust

It's often said that trust takes years...

The Truth About Selling and Sourcing Direct

Counselor

Suppliers selling direct and distributors sourcing direct – both upend the industry’s e...

Fixing the Friction Between Suppliers & Distributors

Counselor

While direct selling and direct sourcing are controversial, they aren't the only...

DiscountMugs and Bel Promo: Perception vs. Reality

Counselor

When the subject of suppliers selling direct surfaces in the promotional products...

Direct Selling and Sourcing: The Trust Factor

Counselor

With direct selling and sourcing causing waves, Counselor asked leading industry...

How to Grow Sales By Being Transparent

Counselor

Opinions and advice from people in promo. This month: Ashley McCune of Facilisgroup.

How to Boost Creativity to Better Serve Clients

Counselor

Advice for finding more success in business and beyond