Awards

Person of the Year 2020: Jo-an Lantz, Geiger

Counselor

Her ascension last year to Geiger’s CEO chair confirmed what everybody already knew: Jo...

How to Partner With Ad Agencies

Counselor

Q&A with Aly MacGregor, president of Reicura, a Toronto-based ad agency

Promo Industry View: Seize the Opportunity to Expand

The time has come for distributors to dive...

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The Office After Quarantine - Part 3

Transitioning back to the office will requ...

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The Office After Quarantine - Part 2

While some fear for their safety, others e...

The Office After Quarantine – Part 1

Counselor

States are finally allowing non-essential businesses to re-open. But to bring employees...

Case Study: How to Power Retention With Promo Products

Counselor

Now is a great time for companies to boost morale and show employees they care with the...

Data Privacy Laws are Coming to Promo

Counselor

Data privacy compliance is difficult, and thanks to new laws, it may no longer be optio...

Embracing Technological Change in the Promo Industry

Counselor

Reversing promo’s digital struggles isn’t just about identifying the best tech. It’s al...

Five Ways to Get Employees Invested in Tech Upgrades

Your company can have the most advanced...

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Score Big Promo Orders In the Outdoors Market

While the coronavirus has hurt promotional...

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Promo Industry View: How to Dress the Part

No time like the present to start preparin...

10 Tech Innovations We're Still Waiting For

These 10 innovations have been on our rada...

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How to Practice Perseverance

Jessica Hiner, vice president of key accou...

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The New Age of Advertising

As digital marketing surpassed traditional...

How to Add Digital Advertising Into Your Marketing Mix

Counselor

Angela Chryplewicz, CEO of Lasting Impressions Promotional Marketing (asi/249926),...

PPE & The Promotional Products Industry

Counselor

With COVID-19 decimating traditional promo sales, suppliers and distributors turned to ...

When Will Events Come Back?

Counselor

Distributors are rethinking their event strategies amid extended uncertainty.

How Distributors Are Reaching Customers

Counselor

Promo pros share their most successful communication methods during the coronavirus.

COVID-19: Making Tough Decisions for Your Business

Counselor

Randy Carr of supplier World Emblem says survival is determined by your ability to adapt.

How to Build a Seven-Figure Store

Counselor

Here’s another installment of The Campaign, a monthly feature from Counselor magazine t...