Top 40 supplier SnugZ USA (asi/88060) believes the hype.

The West Jordan, UT-based company has announced an exclusive partnership with Hype Co. (asi/62070) to sell its flagship HYPD Slydr Pro sandals in the promo industry. The vegan-friendly sandals, which allow for full-color, edge-to-edge decoration, feature industrial-strength hook-and-loop straps, so that one design can easily be swapped out for another.

Hype Co. (asi/62070) was featured on an episode of “Shark Tank” in April, where shark Barbara Corcoran made a significant investment in the company’s signature custom slides.

Hype Co. was featured last month on an episode of “Shark Tank,” where it received enthusiastic support and a significant investment from shark Barbara Corcoran.

SnugZ executives said they’re excited to expand Hype Co.’s reach in the industry. “They are master-class creative innovators,” said Brittany David, chief revenue officer at SnugZ and a member of Counselor’s Power 50 list of the most influential people in promo. “We are always looking to add cool, high-quality products and brands to the promo world.”

She said that the product’s quality “speaks for itself,” and touted key features like one-piece minimums, full-color capabilities and sustainable attributes. “HYPD slides should be on everybody’s wish list,” she added.

According to Hype Co., its sandals have a patented construction design that is 98% waste-free; plus, the ability to switch designs and styles without buying additional soles cuts down on overconsumption in a sustainable way.

The HYPD Slydr Pro has a unique design that lets the wearer easily swap out custom-designed straps.

Marc Herzberger, CEO and co-founder of Hype Co., was enthusiastic about working with SnugZ. “This strategic partnership leverages our extensive background in footwear development with brands like Adidas, Fila and most recently Crocs,” he said, “and together allows us to bring a product that the industry has been craving.”

Hype Co.’s mission, Herzberger said, has been to “redefine brand promotion and the consumer experience” in footwear. “We can’t wait to see how creative the promo industry can get on this new blank canvas.”

Founded in 1989, SnugZ employs more than 1,000 people and specializes in the manufacture and sale of lanyards, health and beauty products, drinkware and corporate gifts. Based on reported 2022 North American promotional product revenue of $113 million, SnugZ USA ranked 15^th on Counselor’s most recent list of the largest suppliers in the industry.

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