Awards July 26, 2023
Top 40 Suppliers 2023: No. 15 SnugZ USA
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
SnugZ USA
(asi/88060)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 13
2022 Revenue: $113.0
2021 Revenue: $105.0
Year-Over-Year Difference: 7.6%
2020 Revenue: $52.1
2019 Revenue: $57.5
Top Company Officer: Brandon Mackay, CEO
Year Founded: 1989
Headquarters: West Jordan, UT
Financials Certified By: RaNell Lefler, CFO
SnugZ started 2022 with a bang by acquiring former Top 40 supplier Sweda. But as President/CEO Brandon Mackay detailed in his March 2023 appearance on Counselor’s Promo Insiders podcast, the rest of the year was a herculean effort to integrate the company as well as tackle other major projects like redoing its website. “We got four years’ worth of work done in 10 months,” Mackay said. Despite some resulting hiccups, SnugZ was still able to increase revenue by 7.6% – and now according to Mackay the company is poised for stronger service levels, aggressive marketing and overall bigger things in 2023.