Product Hub January 26, 2024
Sportsman Cap & Bag Partners With Women’s Headwear Brand Infinity Her
The Top 40 supplier will be offering nine styles from the cap collection, which is designed with features specifically engineered to meet the needs of women, executives said.
A concealed ponytail holder and a makeup-resistant sweatband.
These are a couple of the unique offerings that Infinity Her created to infuse its women’s-only line of headwear with features that wearers will love.
The Evolve concealed ponytail holder features on Infinity Her hats. Shown here is the pigment-dyed cap with printed undervisor (CASSIE).
Now, Infinity Her stands to potentially find broader reach among branded merchandise end-users thanks to a new partnership between the brand and Top 40 supplier Sportsman Cap & Bag (asi/88877).
As part of the deal, Sportsman Cap & Bag will be carrying nine styles from Infinity Her’s collection of caps, which proponents say provides a blend of style and function that women want – including a tailored fit and special features like the ponytail holder.
The Elude Sweatband offers makeup resistance and other performance features. Shown here is the garment-washed fashion-print cap (HATTIE).
The original Infinity Her collection consisted of seven styles. In 2024, Infinity Her added two new styles: The Gaby, a perforated performance cap, and the Rosie, a foam-front trucker hat. In all, the line offers caps in 80 colors and patterns. Other suppliers that carry Infinity Her include Top 40 firm S&S Activewear (asi/84358) and Kati Sportcap (asi/64140).
“Teaming up with Infinity Her is huge,” said Dan Saferstein, president of Sportsman Cap & Bag. “Infinity Her not only expands our product range but also opens doors to new opportunities, allowing us to cater to an underserved audience.”
Based on reported 2022 North American promotional product revenue of $153.4 million, Sportsman Cap & Bag ranked 11th on Counselor’s most recent list of the largest distributors in the industry.
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