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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Paul Lage Retires From California Tattoos; the Supplier Names New Co-President

Longtime industry leader Lage's last role was as a board member for the parent company ...

Trump Administration Proposes $1M Fees on Chinese Shipping Companies & China-Made Ships

The Office of the United States Trade Representative is inviting public comment on the ...

The Vernon Company Completes Collaboration-Focused Renovation

The Counselor Top 40 firm has created Vernon Commons – a new contemporary workspace at ...

Public Comment Period Opens on Trump’s Potential ‘Reciprocal Tariffs’

The potential new levies could impact the promo products market and the American busine...

Stanley Tumbler’s Parent Firm Responds to Stanley Black & Decker’s Trademark Lawsuit

A court battle over the “Stanley” name appears to be brewing between Pacific Market Int...

Ball Pro Acquires Supplier Branded Apparel

The move brings a range of name-brand clothing offerings into Ball Pro’s product mix an...

BDA Names Stuart Shepherd Managing Director for EMEA Region

The Counselor Top 40 distributor said the move signals its ambition to substantially gr...

Stanley Black & Decker Files Trademark Suit Against Stanley Drinkware’s Parent Company

A complaint says PMI has breached agreements on how it can use the “Stanley” name, with...

Gildan Reports Full-Year 2024 Sales Rise, Announces C-Suite Moves

The Counselor Top 40 supplier noted that it achieved a company record for Q4 sales and ...

Scammer Tries To Swindle Distributor Out of 12,000 Tumblers

The distributorship spotted the scam and is now warning other firms to be leery.

Fingertip Amputation Prompts Recall of More Than 1M Igloo Coolers

The Katy, TX-headquartered company issued the recall in conjunction with product safety...

S&S Activewear Debuts New Line of Performance Apparel

The Counselor Top 40 supplier announced the launch of AllPro about a month after it sha...

Trump Orders Study of Reciprocal Tariffs, Promo Reacts

If implemented, the so-called tit-for-tat levies could make importing products from a b...

HanesBrands Reports Loss & Sales Decline for 2024; CEO To Leave

The publicly traded apparel maker projects that 2025 sales will be between $3.47 billio...

ScreenBroidery Rebrands, Finalizes Acquisition of Thumbprint

The combined company, which will go to market under the Thumbprint name, forecasts that...

Helm Names Ryan Maguire CEO

The Plymouth, MI-headquartered company offers a suite of business-building solutions, w...

The Bright Side: 4imprint Awards $3.6M Worth of In-Kind Promo Product Grants

The largest distributor by revenue in the North American promotional products industry ...

PromoStandards Holds 3rd Tech Summit, Presents People of the Year Awards

The nonprofit works to improve supply chain efficiency in the industry through technology.

American Solutions for Business Acquires Contract Decorator Dubow

ASB CEO Larry Zavadil was a close friend of the late Rob Dubow and pledged to keep the ...

Natural Trends Hires Joel Krane as VP of Sales & Marketing

Krane has a print and promo background that includes time at a Counselor Top 40 supplie...

New Steel, Aluminum Tariffs Prompt Price Increase Fears for Drinkware, Other Promo Products

Still, suppliers are working to determine how exactly the levies will affect promo. The...

3M CEO Named New Chairman of the Board

The multinational conglomerate is the parent company of Counselor Top 40 supplier 3M/Pr...

Authorities Seize Nearly $40M in Counterfeit Sports Merch

Investigators nabbed 214,507 knockoff items, including jerseys, T-shirts, hats, jewelry...

President Trump Reinstates ‘De Minimis’ Exemption for China Imports

Even so, the president says he’s still aiming to ultimately eliminate the tariff loopho...

Prisma Acquires Vivid Ink Graphics

The deal involves two distributors that specialize in both print and promotional produc...