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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close

Positives include rising consumer, business and industry sentiment, along with moderate...

Starline Hires Former Amazon Engineer To Drive Tech Innovation

The Counselor Top 40 supplier noted that Kristopher Kingston, the firm’s new director o...

President Trump To Grant Third Extension of ‘Sell-or-Be-Banned’ Deadline for TikTok in the U.S.

The news comes as marketers in the promotional products industry continue to use the po...

Distributors Increase Sales 5.4% in Q1 2022

While industry top-line sales increased, a variety of challenges and economic headwinds...

For Malia: GSG’s New Apparel Line Raises Money To Fight Pediatric Cancer in Honor of Late Teen

Malia Jusczyk fought a courageous battle against neuroblastoma, living vibrantly with e...

Price Hikes Loom for Promo Drinkware & Other Categories as Trump Raises Steel & Aluminum Tariffs

On June 4, the president increased the levy rate on imported steel and aluminum article...

Florida Promo Firm Warns of Scammer’s Attempted T-Shirt Swindle

Printing Studio said the request for thousands of T-shirts came through a website order...

Logomark Partners With Egg Weights

The Top 40 supplier will be selling the fitness brand’s innovative products in the prom...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

Geiger’s German Subsidiary Acquires SOESTMEDIA

The deal marks Germany-based Geiger GmbH’s first acquisition since it was acquired by M...

Gildan Implements AI-Powered Robots in Its Eden, NC, Distribution Center

The Counselor Top 40 supplier said the bots work with people, helping to improve human ...

Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

The tee is part of a growing trend in which politicians are using provocative branded m...

Koozie Group Releases 5th Annual Social Impact & Sustainability Report

The Counselor Top 40 supplier said highlights include certifying certain pens as carbon...

Trump Administration Says No More Changes Coming to China Tariffs

If followed through upon, the decision would contribute to price increases on promo pro...

BDA Will No Longer Be Acquiring BrandVia

The two Top 40 firms have agreed to call off the acquisition.

Facilisgroup’s Sales Rise, But Its Parent Company’s Revenue Declines

The Pebble Group’s anticipated drop in business this year is a result of lower annual s...

Federal Circuit Upholds Order Allowing Trump Tariffs To Remain for Now

The ruling wasn’t based on the merits or lack thereof of the levies, but rather preserv...

World Emblem To Open New 100,000-Square-Foot Factory In Dominican Republic

The Counselor Top 40 supplier said the move is part of supply chain diversification eff...

Logo Brands Acquires FanMats

The provider of officially licensed branded products for more than 900 colleges and spo...

S&S Activewear To Become Exclusive Provider of Hanesbrands in Promo

The Counselor Top 40 supplier said to expect expanded inventory and streamlined service...

The Pebble Group Reports Revenue Growth for 2024

The publicly traded firm is the parent company to promo software provider Facilisgroup ...

Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manag...

HALO Breaks Attendance Record at National Sales Meeting

The Counselor Top 40 distributor said its “Break Through Summit 2025” drew more than 80...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

Sunscope Names Promo Veteran Dawn Guiberson Director of Global Sourcing & Production Management

Guiberson has experience at Counselor Top 40 distributors HALO and BDA, as well as at s...