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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo

Lost International said the pop star has infringed on its trademark by using the “Mayhe...

Printful Integrates With Wix To Provide Print-on-Demand Fulfillment for Wix Users

The move comes as the global print-on-demand market is poised to grow at a compound ann...

Reports: Trump Could Narrow Reciprocal Tariff Focus; Public Hearings On $1M+ Port Fees Begin

Both the new tariffs that could be announced as early as April 2, as well as fees propo...

Cintas Increases Sales & Earnings in Q3 & First 9 Months of Fiscal Year

The publicly traded Counselor Top 40 distributor also announced it was increasing its e...

PromoShop Names Josh Pospisil Director of Digital & E-Commerce Sales

The Counselor Top 40 distributor said Pospisil, who has worked for suppliers and anothe...

Cintas Ends $5.3 Billion Acquisition Bid for UniFirst

The Counselor Top 40 distributor said it couldn’t hold substantive talks with UniFirst,...

Judge Sends Masters’ Swag Swindler to the Slammer

Richard B. Globensky stole and then sold millions of dollars of exclusive merch and mem...

Education Market Sales Resilient Despite Federal Funding Uncertainties

Distributors who sell to promo’s top market say looming funding cuts and potential budg...

Clayton Kendall Invests in Concord Marketing Solutions, Forming Combined $100M Entity

Concord, an Illinois-based Counselor Best Place to Work, will operate as a division of ...

The Aftermath: Promo Pros Share Stories of Hope, Community After Deadly Storms Sweep Through

Tornadoes, punishing rain and wind, dust storms and wildfires prompted nearly 1,500 sto...

Whitestone Promotes Dominique Volker to President; Founder Joseph Sommer Named CEO

The leadership transition comes as the Counselor Best Place to Work distributorship foc...

Proforma Announces Five Leadership Promotions

The Counselor Top 40 distributor said the elevations of Michelle Dalton, Evan Gall, Der...

Former Board Members Sue Gildan in Continued Fallout From Proxy Fight

Past Gildan board chair Donald Berg and nine other previous directors assert that the p...

Stat Spotlight: A Snapshot of the Economy at the Ides of March

Q1 is nearly complete. President Trump is two months into his second term. How’s the U....

S&S Activewear Taps Kendall Whitley To Lead Sales Expansion Efforts in the Team Sales Channel

The Counselor Top 40 supplier said Whitley’s nearly four decades of experience in sport...

DOGE Cuts Concern Promo Firms With Federal Clients

Industry executives say spending and staff reductions at the federal level are impactin...

Quad, a Multibillion-Dollar Global Agency, Enters the Promo Space

The Wisconsin-headquartered company has launched a new branded solutions division with ...

Connecticut’s Dept. of Economic & Community Development Wants To Launch Branded Merch Program

The initiative would help generate money for state tourism marketing efforts – and be a...

DunkFest 2025: iPROMOTEu Expands March Madness Challenge To Include Women’s NCAA Basketball Tournament

The Counselor Top 40 distributor annually organizes the fun basketball-focused initiati...

Massachusetts Woman Sues Igloo Amid Fingertip Amputation-Related Cooler Recall

Kathryn Trainor is seeking class action status and damages. At least one of the recalle...

Tariffs: Impact & Advice for the Promo Industry

Increased products costs, price fluctuations, supply chain disruption and thinner margi...

President Trump's Effect on the Promo Products Industry

The 45th U.S. President has been an engine and an anchor for the promo market. Here's why.

SOI 2019: Effects Of U.S.-China Trade War On The Promo Products Industry

The trade war between the U.S. and China has proven increasingly problematic for promo ...

Trump Reportedly Pushes Tariffs

President Donald Trump appears to be pressing top officials in his administration to...

Import Tariff Bill Could Benefit Promo Industry

The U.S. Senate is considering a bill that could send ripples through the promotional...