Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Counselor Top 40 Supplier Stouse Acquired by Brook + Whittle

Stouse will be part of Brook + Whittle’s Sprink Division, which also includes Discount ...

ASI Orlando 2025: The Year’s First Promo Trade Show Sparked Excitement

From a bustling exhibit floor and business-building education to an inspiring keynote a...

Screenbroidery To Acquire Thumbprint, Projects $36M in 2025 Revenue

The distributors are becoming a single business and plan to go to market under the Thum...

Closures, Homes Destroyed, Schools Burned: LA Area Promo Pros Feel Impact of Wildfires

Powerful Santa Ana winds and extremely dry ground conditions have provided tinder to fa...

UniFirst Rebuffs Cintas’ $5.3 Billion Acquisition Offer

Counselor Top 40 distributor Cintas wants to buy fellow uniform provider UniFirst, but ...

Port Strike Likely Averted as Tentative Contract Reached for Dockworkers

East and Gulf Coast port workers were set to go on strike next week, but union leaders ...

The Magnet Group Names Industry Veteran Lori Bolton to Lead Sales Role

Bolton is joining the Counselor Top 40 supplier as vice president of key accounts, taki...

Towel Specialties Names Kaytlinn Black Marketing Director

Black will succeed Murray Siegel, who is retiring after 27 years with the Baltimore sup...

ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns

The polling occurred during an Education Day Wrap-Up event that also featured show spea...

ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor

Promo’s first big trade show of the year was replete with new products and emerging tre...

ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote

The former trial lawyer’s story of how she bought back her family’s business, saved it ...

ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion

Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day ses...

ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts

Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...

PromoCentric Acquires Fellow New Hampshire Distributor Screen Gems

The deal will enhance PromoCentric’s in-house apparel decoration capabilities, executiv...

As Port Strike Looms, Talks To Resume for New Worker Contract

Leadership for management and unionized dockworkers on the East and Gulf Coasts are set...

Are ‘Made-in-USA’ Promo Sales About to Surge?

Major anniversaries in American history and other events are spurring suppliers who man...

Top 10 of 2024: News Stories

Acquisitions, strikes, executive moves, a bankruptcy and a viral pen – these were among...

Cintas Stock Price Drops Despite Q2 Sales & Earnings Rise

Overall business was strong in the quarter, but a reported decline in direct uniform sa...

KNOSS Apparel To Close by the End of the Year

The California-based company said in a message to customers that it will wind down oper...

PPAI Names Drew Holmgreen Chief Executive Officer

Holmgreen most recently was chief experience officer of Meeting Professionals Internati...

Burn Hazard Prompts Recall of 2.6 Million Stanley Tumblers

Nearly 40 people have reported burn injuries as a result of the travel mugs’ lids detac...

All American Writing Instruments Now Offering Pokka Pens in Promo

The brand was previously only available at retail. AAWI will manufacture the line in th...

Blue Generation & Cap America Form Strategic Partnership

The deal between the Counselor Top 40 firms will see Blue Generation enter the headwear...

Vantage Apparel Debuts Distributor Experience Centers

Featuring showrooms, meeting/conference areas and technology for making presentations, ...

Counselor Best Place To Work ScreenBroidery Acquires Graphicon Inc.

The deal involves two Indiana-based promotional products distributors and marks the sta...