Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Rachel Rosario Named Director of Merchandising for Prime Line

Rosario will be joining Eric Levin in running the burgeoning hard goods business unit t...

BDA Acquires Distributor SwagUp

The Counselor Top 40 distributor said SwagUp’s unique API-first platform enables end-cl...

Ouray Sportswear’s Parent Firm Names New CEO & Chief Operating Officer

Connor Knutson is the new chief executive at L2 Brands, while Dan Heyden is COO.

StickerYou Names Rich Corvalan Vice President of Sales

Corvalan brings almost 20 years of promo sales and leadership experience to the Ontario...

BamBams Names Rustin Luedtke VP of Strategic Development

Luedtke has worked in print, promo and beyond, including time with pharmaceutical giant...

3M/Promotional Products To Sell in Europe Again After a Decade Away

The Minnesota-based Counselor Top 40 supplier is back in business in the United Kingdom...

Geiger Promotes Chris McKee, Vicky Kinasz & Elizabeth Fagan

“These leadership changes reflect Geiger’s commitment to global growth,” said David Gei...

Dale Denham Appointed CEO of eXtendTech

The former president/CEO of PPAI has begun his time with the firm that provides softwar...

Logomark Names Salina Brill Marketing Manager

Brill comes to the Counselor Top 40 supplier with nearly 20 years of promo experience.

SanMar To Become Biggest Nationwide Supplier of A4 Athletic Apparel in 2025

The Counselor Top 40 firm will be carrying 24 styles from the family-owned sportswear b...

The Bright Side: Gildan Employees Give 3,800 Hours During Volunteer Month

The Counselor Top 40 supplier said about 670 employees across the planet dedicated thei...

Anker Issues Another Recall, This Time Over Fire Hazards From Bluetooth Speakers

The recall of about 69,000 A3102 Anker Soundcore (black) and A3302 PowerConf S3 speaker...

Trader Joe’s Branded Totes Go Viral – Again

The grocery chain has scored a hit this year with collections of logoed totes and mini-...

Lawsuit: Third-Party Merchants Sold Knockoff Stanley Tumblers on Amazon

The lawsuit, filed by Stanley’s parent company and Amazon, is a good reminder to promo ...

Geiger Debuts Unified Global Brand Identity

The Counselor Top 40 distributor has been expanding internationally in recent years, cr...

Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

The fast-food chain’s U.K./Ireland division launched the three-piece collection that co...

Derrick Nelloms Named Vice President of PRINTING United Expo

Nelloms brings more than 30 years of operational expertise in the events space to the l...

ASB Names Taylor Borst & Dana Zezzo to VP Roles

The Counselor Top 40 distributor said the experienced promo pros have been instrumental...

M&A Europe: Major Deal Sees The Cotton Group Acquire Falk&Ross

Falk&Ross is one of the continent’s largest apparel suppliers. The Cotton Group is a co...

S&S Activewear Names New Chief Financial Officer

Pablo Mercado brings C-suite financial experience to the CFO job at the Counselor Top 4...

Ransomware Attack Highlights Threat to Supply Chain Management Providers

The hacking of software provider Blue Yonder, which specializes in supply chain logisti...

Laura Guerrero Named VP of Sales for Towel Specialties

Guerrero has worked in industry sales, including time with Counselor Top 40 companies, ...

Publicly Traded Stran Promo Nearing Nasdaq Compliance, CEO Says

The Counselor Top 40 distributor has received deficiency notices from the stock market ...

Survey: U.S. Economic Activity Surges to 2½-Year High

In November 2024, the S&P Global Flash U.S. Composite PMI – which gauges activity in th...

An Inside Look at S&S Activewear’s ‘Robot Revolution’

ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...