Product Hub August 12, 2026
Editor’s Picks: Creative Packaging
These packaging essentials can elevate a standard giveaway.
Print and promo are intrinsically intertwined, especially when it comes to packaging.
Packaging – from custom boxes to adhesives like stickers or tape – makes up just over 1% of annual industry sales, according to Counselor’s 2026 State of the Industry report, but it’s a big opportunity to elevate a giveaway and add detailed flair. Incorporating brand-specific packaging for other promotional items is an easy way to help create a cohesive, memorable presentation.
Here are the top-searched packaging items on ESP+.
Custom Box Builder Inc. (asi/47882)
Offering an effective combination of form and function, this custom mailer box locks on its own, making it perfect for e-commerce brands or subscription box companies. Best for shipping small and medium-size items, but custom sizes are available as well.
StickerYou (asi/89791) SY-PP-S
Clients can tap into the blind bag trend with this pre-labelled packing pouch (SY-PP-S), good for food or beauty-related giveaways. The pouch comes in three different sizes and can be customized with printed labels.
BoxUp (asi/41320) 15-12365
This display mailer box (15-12365) is perfect for larger giveaway items such as sweatshirts, jackets or drinkware. Due to its size, it’s a good option for corporate onboarding that includes multiple items.
Full Designs (asi/55516) ST-RL
It seems like every surface is personalized with stickers nowadays – add your client’s brand to the mix with these full-color, custom vinyl stickers (ST-RL) on a cost-effective label roll.
Pack2Pack (asi/75665) GB-015
This magnetic-closure gift box (GB-015) is a great option for luxury shopping or professional sports team-related giveaways. At a higher price point, the box comes with a matte or metallic finish.
Promo Trendz (asi/80068) 239PPZCW
For small businesses hoping to add an extra personal touch to their packages, this custom packing tape (239PPZCW) is a great option to fasten everything together. One roll spans 100 yards and is available in a variety of colors.
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