Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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1/17/2024
Contending With Stress in Sales
Selling is a tough gig, even in a traditionally fun industry like promo.
1/10/2024
Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development
Excitement and energy for the new year abounded at the industry’s first big trade show of 2024.
1/5/2024
Bold 2024 Predictions
The ASI Media editors peer into their crystal ball once again and forecast this year’s major developments.
12/21/2023
Product of the Year: The Stanley Quencher
Nick Lateur of Top 40 supplier HPG talks about the insatiable demand for 2023’s must-have status symbol.
12/12/2023
‘Whatever Is Normal, Do the Opposite’
Jesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.
12/6/2023
Beth Paretta Shares Insights on Leading ‘Woman-Forward’ Motorsports Team
In this episode of Promo Insiders, ASI Media’s Theresa Hegel talks with Beth Paretta, owner of Paretta Autosport, the first woman-owned, woman-driven team in the INDYCAR Series. Paretta will be a speaker at the upcoming ASI Orlando show in January.
11/29/2023
Taking Advantage of the Holiday Season
ASI Media editors taste test seasonal treats and share ideas for distributors.
11/17/2023
Wisdom From Distributors Celebrating Milestone Anniversaries
Owners and execs whose companies have lasted 10, 20 and 30 years share the lessons they’ve learned along the way.
11/8/2023
Lewiston Strong: Geiger’s Jo-an Lantz on Leading in the Wake of Maine’s Deadliest Mass Shooting
The tragedy occurred in the town that Lantz and the Top 40 distributor call home. Here, the CEO candidly discusses the impacts on her community and how to lead during a crisis.
11/2/2023
Top Takeaways From the ASI Power Summit
Brand authenticity, AI and industry sales were among the many compelling topics discussed at the event, which brings together top executives in promo.
10/26/2023
How To the Market Is Building Ethical Supply Chains
Jane Mosbacher Morris says she saw the power of leveraging market forces to effect change during her time working for the U.S. State Department.
10/18/2023
The Staying Power of Pens
Colleen Shea shares the history of her family’s 95-year-old writing instrument company and their commitment to keeping all production in New Jersey.
10/11/2023
Scams Aimed at Distributors Increase, Get More Sophisticated
ASI Media editors Christopher Ruvo and Theresa Hegel unpack how the schemes are becoming more cunning and provide tips to keep from getting conned.
10/4/2023
Building an Inclusive Workplace
About 10% of staff at Stakes Manufacturing has a disability. Co-Founder Jed Seifert talks about how inclusion benefits both employees and employers, and the many career resources available.
9/26/2023
Why Closed-Loop Manufacturing Is Crucial
Bill Johnston of Recover Brands and Andy Bell of Boxercraft talk about sustainability and how to meet ESG goals.
9/20/2023
A Candid Conversation With the CEO of Barstool Sports
Erika Ayers Badan will be the keynote speaker at the upcoming ASI Power Summit in California.
9/13/2023
Former White House Director of Economic Policy Dishes Advice for Thriving in Uncertain Times
Also a Harvard economics professor and managing director of a $15 billion hedge fund, Todd Buchholz will be speaking at the ASI Power Summit in October.
9/8/2023
Highlights From the 2023 State of the Industry Report
Don’t have time to read our full comprehensive report? Then listen as we unpack the most interesting findings from this year’s survey.
8/31/2023
Welcoming Fall With Treats & Promo Tricks
ASI Media talks about Halloween creep, favorite candies and costumes, and marketing tips for taking advantage of the changing season.
8/22/2023
Overcoming Reluctance in Sales
Fear of rejection among salespeople is more common than one might think. Sales expert Alice Kemper joins the podcast for her top tips for conquering it.
8/15/2023
Married Couples Starting a Business? Follow This Advice
A top lawyer outlines the concrete steps that spouses should take when going into business together.
8/8/2023
K&B’s Fourth-Generation CEOs: ‘Honoring the Past, Reinventing the Future’
Recently named co-chief executive officers of Kaeser & Blair, brothers Brad and Mitch Kaeser share insights on how they plan to keep the Top 40 firm that’s been in their family for 100 years relevant and growing.
8/1/2023
Counselor’s 2023 Bess Cohn Humanitarian of the Year: Teresa Fudenberg
Teresa Fudenberg, CEO of Storm Creek, says her company has committed to donating at least $5 million to charity by 2030.
7/31/2023
Counselor’s 2023 Distributor Entrepreneurs: Jon Alagem and Michael Scott Cohen
The innovators at the helm of Harper + Scott talk about deciding to go into business together, their favorite recent projects and their plans for the future.
7/28/2023
Counselor’s 2023 Woman of Distinction: Mary Dobsch
The president of The Chest looks back on her time in promo and what she appreciates most about the industry.