Join us at ASI Show Chicago, July 22-24   Register Now.
Promo Insiders

Promo Insiders

If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.

Hosted By: C.J. Mittica

Subscribe
A Conversation With Counselor’s 2024 Supplier Entrepreneurs of the Year

8/1/2024

A Conversation With Counselor’s 2024 Supplier Entrepreneurs of the Year

Seth Inyang and Vinh Lieu share how they started in business and how they’ve grown Elemental Bottles to new heights.

Honoring Susan Lewandowski, Counselor’s 2024 Woman of Distinction

7/31/2024

Honoring Susan Lewandowski, Counselor’s 2024 Woman of Distinction

Lewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.

The Power of Transparency With Counselor’s Sustainability Advocate of the Year

7/30/2024

The Power of Transparency With Counselor’s Sustainability Advocate of the Year

Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.

Exclusive Interview With Counselor Person of the Year CJ Schmidt

7/29/2024

Exclusive Interview With Counselor Person of the Year CJ Schmidt

The CEO of Hit discusses his big swings and why the industry needs to be less complicated.

Are Print & Promo Firms Capitalizing on the Legal Cannabis Opportunity?

7/25/2024

Are Print & Promo Firms Capitalizing on the Legal Cannabis Opportunity?

Perhaps not to the degree they could be. This podcast takes a look at the fast-growing legal marijuana market and how to generate ample business within it.

Why Natural Fibers & Dyes Are Key for Apparel Sustainability

7/17/2024

Why Natural Fibers & Dyes Are Key for Apparel Sustainability

Eric Henry, CEO and president of TS Designs, a B Corp-certified sustainable apparel decorator in North Carolina, talks about his company’s many people- and planet-focused efforts, including its new Know Your Clothing initiative.

Promo Insiders: When Summer Turns to Fall

7/10/2024

Promo Insiders: When Summer Turns to Fall

ASI Media’s editors and interns discuss sales opportunities for Q3, look ahead to Q4 and try sweet and savory foods.

Supply Chain Flare-Ups Intensify

6/27/2024

Supply Chain Flare-Ups Intensify

A “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the industry.

Winning Ideas for Summer Branded Merch

6/19/2024

Winning Ideas for Summer Branded Merch

ASI Media staffers talk about their favorite souvenirs and share thoughts on how distributors can capitalize on the sunny season.

Flying High in the Travel Market

6/12/2024

Flying High in the Travel Market

Dr. Jan Louise Jones joins the podcast from Italy to discuss the current state of the travel industry and where distributors can look for opportunities to sell more promo.

How To Cure Your Addiction to Email

6/7/2024

How To Cure Your Addiction to Email

Productivity coach Alexis Haselberger shares her top strategies to free you from the clutches of your inbox.

A Look Back on the Wild Proxy Fight for Control of Gildan

5/30/2024

A Look Back on the Wild Proxy Fight for Control of Gildan

Fired in December, Glenn Chamandy returned as president/CEO of the Top 40 supplier in late May, capping a corporate war that had lasted months.

Talking 7-Figure Sales With ASI Media’s Distributor Up-and-Comer of the Year

5/23/2024

Talking 7-Figure Sales With ASI Media’s Distributor Up-and-Comer of the Year

Rielly Troyer of Proforma Printhouse (asi/491465) is a promo products-selling whiz kid who generated over $1 million in annual revenue at just 23 years old.

Catching up With Jessica Hiner, 2024 Supplier Salesperson of the Year

5/22/2024

Catching up With Jessica Hiner, 2024 Supplier Salesperson of the Year

The vice president of business development at Top 40 supplier The Magnet Group talks about her best sales strategies and why being labeled “relentless” is a badge of honor.

ASI Media’s 2024 Distributor Salesperson of the Year on How She Rebuilt Her Client Base From Scratch

5/21/2024

ASI Media’s 2024 Distributor Salesperson of the Year on How She Rebuilt Her Client Base From Scratch

Rose Sarro of Promo Direct explains how she achieved sales records despite practically starting over.

Entrepreneur Ramon Ray on Making Human Connections in a Digital World

5/15/2024

Entrepreneur Ramon Ray on Making Human Connections in a Digital World

In this episode of Promo Insiders, the small-business expert who will keynote ASI Chicago shares tips for making a positive impact online and in person.

Standing Out From the Competition

5/8/2024

Standing Out From the Competition

Samantha Strazanac, CEO and founder of Strazanac Solutions and a newly listed ASI distributor, talks about offering a diverse menu of services and staying competitive amid industry-wide M&A.

Executive Insights on the ASI, PRINTING United Alliance Deal

5/3/2024

Executive Insights on the ASI, PRINTING United Alliance Deal

ASI President/CEO Tim Andrews and Alliance President Dave Leskusky deliver an in-depth perspective on how ASI’s acquisition of a promo-focused events and media portfolio from PRINTING United, along with a new partnership between the organizations, will benefit print and promo purveyors.

An Exclusive Look Into the 2024 End-Buyer Research Report

5/2/2024

An Exclusive Look Into the 2024 End-Buyer Research Report

Data gurus Nate Kucsma and Sami Marshak offer insights into ASI Research’s new extensive end-buyer study series – and how it can help distributors.

An Inside Look at the Acquisition Involving Showdown Displays & AAA Innovations

4/24/2024

An Inside Look at the Acquisition Involving Showdown Displays & AAA Innovations

John Bruellman, CEO of Showdown Displays’ parent company, and Jeffrey Nanus, president of AAA Innovations, discuss what the deal means, along with topics like M&A, supply chain and 2024 sales.

What Kind of Branded Merch Do College Students Crave?

4/17/2024

What Kind of Branded Merch Do College Students Crave?

ASI Media editorial staffer Elena Hubert talks about hot trends and popular promo products among undergrads.

Sprout USA’s Michael Stausholm Talks Plantable Pencils & Data-Driven Sustainability

4/9/2024

Sprout USA’s Michael Stausholm Talks Plantable Pencils & Data-Driven Sustainability

The industry executive also explains why “eco-friendly” is a fluffy term that’s banned from his company.

Ready for Spring

4/3/2024

Ready for Spring

ASI Media’s Sara Lavenduski and Sami Marshak discuss all things spring – including sales tips for distributors – and try out fun seasonal treats.

The A-to-Z of Selling or Buying a Promo Business

3/28/2024

The A-to-Z of Selling or Buying a Promo Business

Jamie Watson, one of the foremost experts on mergers and acquisitions in the industry, offers in-depth insights on the M&A process in this discussion hosted by ASI Media’s Christopher Ruvo.

Strategies & Steers: Highlights From ASI Fort Worth

3/18/2024

Strategies & Steers: Highlights From ASI Fort Worth

The ASI Media team recaps the top trends and what distributors and suppliers were saying at the Show.