If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
Subscribe12/22/2021
Jessica Gibbons-Rauch shares tips on how to marry strategic planning with spontaneous posting to create a content marketing plan.
12/15/2021
Dawn Raquel Jensen discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.
12/8/2021
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.
12/1/2021
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
11/24/2021
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.
11/18/2021
For the second year in a row, ASI Media editors sampled unusual fall snacks.
11/10/2021
A financial expert discusses creating a company exit plan and how to get the most value from your business.
11/5/2021
We spoke with our editorial intern to learn which categories are most popular on campus. Find out what he had to say.
10/27/2021
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.
10/22/2021
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
10/18/2021
First-generation immigrant Michelle Chen shares the origin story of Fremont, CA-based Fossa Apparel.
10/13/2021
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
10/6/2021
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
10/1/2021
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
9/29/2021
Get the scoop on the industry’s premier leadership event, which offers education, networking and more.
9/27/2021
The former vice president of multicultural sales and marketing at PepsiCo North America shares what he’s learned about navigating crises and deftly leading a team.
9/22/2021
Sandtricia Strickland, president of Essential Creations Chicago, reflects on over 20 years in the promotional products industry.
9/15/2021
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
9/8/2021
Christina Ross of Silver Frog Marketing shares some of the latest trends in digital marketing.
9/1/2021
Alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
8/26/2021
Find out the current state of the promo industry in Canada, plus predictions for the future.
8/25/2021
Chris Faris, CEO of Boost Promotions, shares advice for navigating supply chain disruption while the delta variant spreads throughout the U.S.
8/25/2021
Swag.com's founders got their start selling T-shirts & now run a fast-growing online promo biz.
8/11/2021
A marketing expert shares the strategy behind a brand stunt and what needs to be determined before pulling one.
8/4/2021
ASI Media’s two interns discuss what they’ve learned about promotional products this summer and how their newfound knowledge will serve them in the future.