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Promo Insiders

Promo Insiders

If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.

Hosted By: C.J. Mittica

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Generate Creative Content and Build Your Brand

12/22/2021

Generate Creative Content and Build Your Brand

Jessica Gibbons-Rauch shares tips on how to marry strategic planning with spontaneous posting to create a content marketing plan.

Becoming a Digital Thought Leader

12/15/2021

Becoming a Digital Thought Leader

Dawn Raquel Jensen discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.

Trends in Sustainable Fashion

12/8/2021

Trends in Sustainable Fashion

Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.

A Chat With SanMar’s New VP of Sales

12/1/2021

A Chat With SanMar’s New VP of Sales

Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.

Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)

11/24/2021

Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)

ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.

Wacky Treats and Things to be Thankful for

11/18/2021

Wacky Treats and Things to be Thankful for

For the second year in a row, ASI Media editors sampled unusual fall snacks.

Preparing Your Business for the Exit Phase

11/10/2021

Preparing Your Business for the Exit Phase

A financial expert discusses creating a company exit plan and how to get the most value from your business.

Exploring the Promo Items Gen Z Craves

11/5/2021

Exploring the Promo Items Gen Z Craves

We spoke with our editorial intern to learn which categories are most popular on campus. Find out what he had to say.

Releasing the Kraken

10/27/2021

Releasing the Kraken

How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.

Surviving the Q4 Supply Chain Storm

10/22/2021

Surviving the Q4 Supply Chain Storm

ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.

Running a Woman-Owned, Minority-Owned Business

10/18/2021

Running a Woman-Owned, Minority-Owned Business

First-generation immigrant Michelle Chen shares the origin story of Fremont, CA-based Fossa Apparel.

Choosing Positivity Amid Adversity

10/13/2021

Choosing Positivity Amid Adversity

Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.

Autumn, Halloween Bring Promo Opportunities

10/6/2021

Autumn, Halloween Bring Promo Opportunities

ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.

#PromoSpace: Canada Heading Into Q4

10/1/2021

#PromoSpace: Canada Heading Into Q4

Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.

Previewing the Power Summit

9/29/2021

Previewing the Power Summit

Get the scoop on the industry’s premier leadership event, which offers education, networking and more.

Product Innovation, Multicultural Marketing With Richard Montañez

9/27/2021

Product Innovation, Multicultural Marketing With Richard Montañez

The former vice president of multicultural sales and marketing at PepsiCo North America shares what he’s learned about navigating crises and deftly leading a team.

Cultivating a Family Business

9/22/2021

Cultivating a Family Business

Sandtricia Strickland, president of Essential Creations Chicago, reflects on over 20 years in the promotional products industry.

Onboarding Gen Z During Remote Work

9/15/2021

Onboarding Gen Z During Remote Work

Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.

Build Relationships With Digital Marketing

9/8/2021

Build Relationships With Digital Marketing

Christina Ross of Silver Frog Marketing shares some of the latest trends in digital marketing.

Promo’s Supply Chain in Q4 & Beyond

9/1/2021

Promo’s Supply Chain in Q4 & Beyond

Alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.

A Candid Conversation On Canadian Promo

8/26/2021

A Candid Conversation On Canadian Promo

Find out the current state of the promo industry in Canada, plus predictions for the future.

Planning for Potential Return of PPE

8/25/2021

Planning for Potential Return of PPE

Chris Faris, CEO of Boost Promotions, shares advice for navigating supply chain disruption while the delta variant spreads throughout the U.S.

Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors

8/25/2021

Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors

Swag.com's founders got their start selling T-shirts & now run a fast-growing online promo biz.

The Ins and Outs of Brand Stunts

8/11/2021

The Ins and Outs of Brand Stunts

A marketing expert shares the strategy behind a brand stunt and what needs to be determined before pulling one.

First Impressions of the Promo Industry

8/4/2021

First Impressions of the Promo Industry

ASI Media’s two interns discuss what they’ve learned about promotional products this summer and how their newfound knowledge will serve them in the future.