Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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12/15/2021
Becoming a Digital Thought Leader
Dawn Raquel Jensen discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.
12/8/2021
Trends in Sustainable Fashion
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.
12/1/2021
A Chat With SanMar’s New VP of Sales
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
11/24/2021
Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.
11/18/2021
Wacky Treats and Things to be Thankful for
For the second year in a row, ASI Media editors sampled unusual fall snacks.
11/10/2021
Preparing Your Business for the Exit Phase
A financial expert discusses creating a company exit plan and how to get the most value from your business.
11/5/2021
Exploring the Promo Items Gen Z Craves
We spoke with our editorial intern to learn which categories are most popular on campus. Find out what he had to say.
10/27/2021
Releasing the Kraken
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.
10/22/2021
Surviving the Q4 Supply Chain Storm
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
10/18/2021
Running a Woman-Owned, Minority-Owned Business
First-generation immigrant Michelle Chen shares the origin story of Fremont, CA-based Fossa Apparel.
10/13/2021
Choosing Positivity Amid Adversity
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
10/6/2021
Autumn, Halloween Bring Promo Opportunities
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
10/1/2021
#PromoSpace: Canada Heading Into Q4
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
9/29/2021
Previewing the Power Summit
Get the scoop on the industry’s premier leadership event, which offers education, networking and more.
9/27/2021
Product Innovation, Multicultural Marketing With Richard Montañez
The former vice president of multicultural sales and marketing at PepsiCo North America shares what he’s learned about navigating crises and deftly leading a team.
9/22/2021
Cultivating a Family Business
Sandtricia Strickland, president of Essential Creations Chicago, reflects on over 20 years in the promotional products industry.
9/15/2021
Onboarding Gen Z During Remote Work
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
9/8/2021
Build Relationships With Digital Marketing
Christina Ross of Silver Frog Marketing shares some of the latest trends in digital marketing.
9/1/2021
Promo’s Supply Chain in Q4 & Beyond
Alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
8/26/2021
A Candid Conversation On Canadian Promo
Find out the current state of the promo industry in Canada, plus predictions for the future.
8/25/2021
Planning for Potential Return of PPE
Chris Faris, CEO of Boost Promotions, shares advice for navigating supply chain disruption while the delta variant spreads throughout the U.S.
8/25/2021
Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors
Swag.com's founders got their start selling T-shirts & now run a fast-growing online promo biz.
8/11/2021
The Ins and Outs of Brand Stunts
A marketing expert shares the strategy behind a brand stunt and what needs to be determined before pulling one.
8/4/2021
First Impressions of the Promo Industry
ASI Media’s two interns discuss what they’ve learned about promotional products this summer and how their newfound knowledge will serve them in the future.
7/29/2021
Weighing the Pros and Cons of the NIL Ruling
Steve Flaughers, owner of Proforma 3rd Degree Marketing, explains why distributors should hesitate before working with college athletes.